I've reviewed the video feed from the SF HP meetup/camp...and I'm still confused:
Do I want keywords that are UNIQUE, or that have thousands of searches on them?
I'm looking in the keyword tool, and it's very confusing.
I'm not surprised - it took me a lot of research and trial to use it and I'm still not sure I use it correctly and to best effect.
What you are searching for is a keyword with a lot of searches (1000-5000 per month maybe) but has little competition. Do not use the competition # in the tool; rather run a google search for the keyword in question. If it comes up with 50,000,000 results, you probably won't be able to compete, but if it comes up with just a few hundred thousand perhaps you can. Be sure to use only the "exact" numbers.
Check out the PR of the first page results - anything above 3 you probably won't be able to beat out. Look at their backlinks - something with 1000 dot gov links you won't touch.
Look at the CPC - if it pays a dime, are you really interested in spending the time to write a hub?
And finally, it can only be a guideline - it's far from perfect. I have hubs that consistently get 50+ organic visitors per day after the keyword tool predicted 170 searches per month.
And now I'll shut up and let someone that really knows describe how to use it properly.
You want to find phrases that have the highest search volume with the least (or weakest) publisher competition. The hubcamp videos show you how to assess competition pretty well. Also, I wouldn't suggest limiting your search to phrases with 5000 searches per month or less....I would say that was fairly low volume not high. Assess the highest volume phrases first and work down. Just because a phrase has high search volume doesn't mean you can't rank high for it!
All browsers have a free pagerank plug-in that you can search for and download. Just identify the browser you are using whether it be internet explorer, chrome, firefox etc then do a google search for "(browser)........pagerank plug in" or "(browser)..........pagerank add on". Download and away you go.
I never look at how many searches are returned for a particular keyword. When I'm checking competition, I only care about the results on the first page and make my own judgment about whether I can beat them or not. If I can beat them, I sure as heck can beat the other 50 million.
If I have a hub on "how to prepare a 1040 form" and the whole first page results are the IRS and CPA sites, I probably don't want to go after that keyword.
I do look at PageRank (I abandon when the first page of the search results are all PR4 and above) and whether they use the exact keyword or not. You'd be surprised at how many first page results don't.
For instance, let's say I'm going after the keyword "Big Dogs" and I have the keyword exactly in my title, URL and article. Then I Google "Big Dogs" and I find that most of the results on the first page are "Big Red Dogs" and "Big Long-Haired Dogs," then I'm good to go.
Some good points here, especially about the exact keywords.
I can't find page rank. I don't have and can't afford the paid portion of the AdWords/Keywords tool..and it doesn't seem to be visible or available on the free part.
I would be wary of sharing that info as someone might read that and then look at your next hub and then write their own hub using those keywords. Not saying people would do that to you but this is an open forum and you have worked to find that result.
I myself just use the Google adwords tool, which is free. I type in a general keyword, like leather jackets.
Then I search for a keyword from the list that does not have lots of competition for it, yet pays well.
Like, I will not go after "mens bomber jackets". But I might go after "ladies brown leather bomber jackets".
Sometimes you get a keyword you think will do well but your wrong. I rank for the #1 and 2 spot in Google for "pigskin leather jackets".
I get maybe 3 hits a MONTH for that phase.
Question on Keywords- Does Google recognize the reverse of a keyword phrase without my having to use the reverse phrase in my hub. For example if I use the words "mary had a little lamb" will google search for "little mary" if I only used "mary little" in my hub.
Also, will it search for "mary" in quotes without my having to use quotes in the hub?
The reason I ask is that I see a lot of keywords such as "401k Trustee", that people also searched on "Trustee 401k" and "401k" in quotes - why people search using quotes I have no idea.
Yes, I can switch my keywords around in post I rank well for and still come up about the same place. So Google seems to see the words as relevant even if they are backward.
I have no idea about the quotes.
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