Will adding a couple of sentences or paragraph improve my google search rankings? I noticed that some of my sites are dropping in rank already and I was wondering if this would help. Thanks in advance.
I've always understood that Google likes content that is kept fresh, which is why it's a good idea to use the News, RSS, eBay and Amazon capsules because they are regularly updated. So revising the text should work, too, I guess.
Google has a "newness bonus" when you first publish something. You will never regain the heady heights of having "just published" status. It lasts about 3 days, then after that your ranking is more about backlinks - but regular updating does help, too, a bit.
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