We are getting close to putting out a new ad layout that should improve earnings for authors, while creating more separation of ads from the content.
For authors, the most significant change is there will be a 728X90 above the title and the 468X60 (under the title) will be removed along with one link unit. We will be monitoring earnings closely and believe this will be good for authors and readers.
We will continue to watch this tweak and may make more changes in the near future. We'll keep you posted.
Just caught up with this thread. I find the conversation interesting, because for me, my Amazon is doing about the same as before, it is my Adsense and Ebay that have nosedived compared to before. I am systematically lowering the amount of items in my product capsules however, in most of them, I am just giving my readers specific choices of items that I am discussing in my hub. I almost never use news capsules at all, and use link capsules to link to related hubs primarily.
And while my overall traffic is down, I am still getting about 90% of my traffic from search engines Google being about 73%. The percentages haven't changed too much, more just the overall volume and income.
Not sure how to take it all, or whether the fixes mentioned so far really will fix things. None of my other sites have been affected hardly at all.
It's always appreciated of HP trying to make things for better. But I am not seeing any ads above the title. I logged out and in, still nothing. $0 adsense for the past couple of days which is very usual for me. I wonder whether it is a rare coincidence or it's been affected by HP ads program or it is the new layout thing? Absolutely no ads on the top
Thanks for the heads up! Just noticed that the layout is different, when a person inquires our hubs/sites now. It doesn't seem to look as professional, and our site pictures don't show up...when you press hub inquiry? Hopefully it is all for the betterment of the writer? Be looking for the changes you mentioned:)
Paul, I read in Ren's blog, Things to Help Your Hubs that you left a comment saying "Hard to say this is the exact thing bringing them back, but overall, I think it’s good to significantly reduce syndicated content on Hubs."
I was thinking about that before I came across your comment. My own thoughts are that the news capsule can make it look to Google like copied text. So I agree with you. I'd rather not include news capsules at this point.
Thanks Paul. Looking forward to seeing how the changes add up. Really appreciate the work the HP team has done in an attempt to increase quality, as well as our $$$$$ stats. Hoping for a long happy HP relationship.
Yes. We ran several tests and Hubs that used Amazon were the most likely to see a decrease in traffic, followed by the news capsule. We can only guess at the reasons, but it's possible that it looks like copied content, possibly resembles a scraped site, and could have an ad to content ratio that is to heavily weighted toward ads that the new algorithm doesn't like as much. Again, just possible theories. However, we are pretty sure that if the content engages the reader, the search engines will come around.
I'm beginning to think no one's results are typical. My Adsense is up and down but on pace to at least make the $100 payout easily with my few hubs. Amazon is crazy with a bunch of sales every so often with days with zero sales in between.
Fortunately, there are a good ratio of $200+ sales amongst the $40-$100 items. Still, traffic is down about 1/3.
Only HP knows how well the new ad program works on my hubs.
Well personally I'm loving the HP ad program... it pays every day because I'm always getting hits to my hubs. And in fact, I think it might actually end up paying me more than Adsense use to even before the algorithm change. Which is a big plus!
But what I'm looking at here is my three big earners... eBay, Amazon and Adsense. The new HP ad program is here to stay for me... it's a big winner. But should I keep the other 3... I'm thinking not.
So far this year eBay has only earned me $23.92 with a very low earning per click... it's sucked in a TON of clicks (some of which convert to zero sales) What would that look like if those were all Google clicks? I'd say a good amount of money.
Then we have Amazon.. I've earned $153.80 with them so far this year with a decent earning per click... 3 TIMES what eBay is giving me! Sure, it sucked in more than twice the clicks compared to eBay BUT I earned more than 6 times the amount of money with Amazon. So I think I might just hold onto them.
But let's take a look at Adsense... I've made $162.64 with them so far this year. And the beauty is there's no commitment for the reader other than clicking... there is ALWAYS an earning per click.
In light of recent events I'm seriously considering dropping all eBay capsules from my Hubs and seeing what happens. If anyone has thoughts on this then let me know.
Here are my earnings from last year to give you a better idea: eBay: $94.20 Amazon: $160.40 Adsense: $661.31
And the new HP ad program is on track to outdo anything I had with Adsense... it only makes sense to drop the weakest link, right? (Like I kicked Kontera to the curb ages ago)
thank you paul, these are trying times- though I think for me as a smaller earner things are holding up- google uk traffic is soaring to make the gap up and earnings are remaining fairly constant with the added bonus of the HP programme . (small time for me but it is real and increases every day) I am thinking of taking amazon links off a couple of history hubs but they are there really to help the reader if they want to take the subject forward- so maybe its a wait and see game.
Nice to see all the changes from HP, especially those to prevent duplicated content and low quality
Thanks Paul and to Hubpages for looking at ways to improve our sites. As with anything, it takes time and the tweaks are evident during this time. I appreciate that Hubpages listens to the community and is making such improvements.
Cheers Paul. These ads look great on websites at the top bar, and it would look cool at the top part of a hub. Ever thought of doing something with dividers that could have a mini-ad on them or as part of the divider? Just wondering. But any improvements at this point are gladly welcomed! A Big Thanks for this Cheeky Girl!
I'd only recommend adding an amazon product when it's critical to the content of a Hub. For example, if you're reviewing a product or book it makes sense to add the product. Another way it makes sense to add a product is when you are describing how to do a project and you list the items needed to complete the project.
If it's not a perfect fit, I'd suggest leaving them out. We have several authors that haven't seen their traffic drop, they rarely use amazon, links capsules and news capsules.
Hi, my ads are no longer showing even after a log out. Only thing i see are side middle ads to the right. I don't know what else to do! I spent the last two weeks before this new announcement fixing and trying to get ads on the middle page and now all this seems to be gone.
The change in Ad layout was done to increase potential CTR, not to improve SERPS rankings. As per the original post, which states as such. So I'm not really sure what kind of answer you want, asides from the answer that has already been given?
My concern is that this could reduce SERPS rankings - no hits means no money, despite rise in CTR. Are the ads too prominent? Was Ezine penalised because of this layout? How can we be assured that this will not happen?
I should imagine that the biggest problem with Ezine was its huge quantities of duplicate content. You are talking about a website which produced a Wordpress plugin for people to scrape their entire portfolio of Wordpress content onto their sites. That and the large amount of material which had been produced with article spinners.
Well, I have the horizontal link and I think everything looks good. I'm gonna call today a wash, but I have zero clicks for the first time since... 2009.... and it is pretty sad. Here's to tomorrow, though.
I have to say on visiting hubs after being logged out again. I'm overwhelmed by the spammy quality of the current ads. They are huge, bright, and ugly - apparently part of the new ad campaign. (This isn't bitterness about not profiting from them, I can live quite nicely with adsense earnings on my share of impressions.)
But as I consider bringing a new type of content to HubPages, I have to wonder if my content and visitor is compatible with the visual impact of these ads - and if I want my personal name associated with the quality of those ads. I mean my name and content is there on HPs 40 percent.
Just my two cents for consideration. I know that we're all feeling our way in new territory.
I just received an e-mail from HubPages listing 5 of my 104 hubs with excess Amazon links. Even though they gave me until March 25 to remove them, I did so right away. It was much easier to remove the extra Amazon products than to write an additional 50 words per item.
Ok so I guess that requiring us to write 50 words per Hub means 50 overall words in the Hub’s content right guys? Or do we have to describe each product with 50 specific words towards that product only? Another thing I was wondering, are we suppose to see our publisher ID once we are logged off our hub account?
Because I logged of and was checking the code only to see no pub Id at all, unlike most of the other websites that show both our pub ID and also the client’s pub ID, I'm guessing that HubPages is different right? Can anyone lighten me up please? Thanks.
Thanks a lot for your reply Susan, it really helped get this straight, I also figured out the ads problem, and that was just an "impression" thing, I guess some how I was lucky enough to view HubPages impression instead of mine.
Does anyone know if having a news capsule on your hub now has a negative effect on your SERPs position? I've a news capsule on pretty much all of my hubs and my google.com traffic has vaporised since the algo change. Am tempted to remove the news capsule altogether..
Hi kiwiton if you can find Paul's post about the news capsule it should answer your questions, either way I copied so I'll past it right here for you
"Paul Edmondson posted 44 hours ago
Yes. We ran several tests and Hubs that used Amazon were the most likely to see a decrease in traffic, followed by the news capsule. We can only guess at the reasons, but it's possible that it looks like copied content, possibly resembles a scraped site, and could have an ad to content ratio that is to heavily weighted toward ads that the new algorithm doesn't like as much. Again, just possible theories. However, we are pretty sure that if the content engages the reader, the search engines will come around."
So In my own words I would simply avoid news capsules, there is no true valuable nature to them unless I would think they are more important than the content we are creating. I would simply avoid them (period).
Same here, some of my old hubs were badly optimized for adsense, and I changed a bunch of them while going through everthing to look at reducing amazon product links, so I don't have a clue how much of my higher ctr and ecpm is due to hubpages changes and how much is due to my own changes.
Me thinks that HP may have shortened the left-side hub width by a couple of characters to make more room on the right side for ads. So if, like me, you tend to take it to the limit; you might want to make a quick check of the vulnerable hubs re: spacing/aesthetics (particularly the titles). I could be wrong.
I prefer the old adsense layout, and I think there should be an equal number of ads for google and hubpages program. For the past 5days that I activated the hubpages ad program my google adsense earning was greatly reduce to 1/4 and even less.