Does anyone know why clicks on adsense ads will sometimes generate little or no revenue? Some clicks seem to generate a dollar or so, and others nothing at all.
it depends on your keywords (price) and the bidding of advertisers for it at different times during the day. Invalid clicks get zero amount - sometimes they look at the ads then immediately hit the back button or you might have accidentally click your own ads.
here is a definition of invalid click which amounts to zero https://www.google.com/adsense/support/ … swer=16737
Invalid clicks might have something to do with it.
One way of detecting invalid clicks is how long the user stays on the advertised site. Another factor is if there has been clicks from the same IP address on the same Google Adsense Publisher's ads.
As well as what prettydarkhorse has said, there are sometimes a few clicks that are public service and pay $0.
ah .. I wondered that too .. been a few days since any success so was pleased to get a click ... but no pennies ... oh well :-)
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by Anurag Ghosh21 months ago
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