How much do you think I should charge as a relatively inexperienced copywriter for clients (UK) .. I'm thinking £20 an hour initially .. at least until I've built more of a portfolio ... too much? too little?
I think a lot depends how you obtain your clients. If directly, then you should be able to charge at least a reasonable rate to make a living if you managed to get enough work to be almost full-time.
If you go through online job sites, you're always going to be up against people offering their services for peanuts, either because they are not good enough to get work otherwise or because they live in a country with a poor economy.
The other factor is whether you can charge a premium, because you will be writing on topics that require you to have specialist knowledge.
There are some pointers on hourly rates here: http://www.ideaswise.com/freelance-copy … -costs.php
and more broadly: http://www.londonfreelance.org/feesguid … on=Welcome
However, have you thought of charging by word? It makes it more of a swings and roundabouts situation, because sometimes you will struggle to churn out a few hundred words, but other times you will be able to breeze through it in no time. However, it is far more transparent to the client because if they request x hundred words from you they know in advance what they will have to pay. I personally would be happier as a client with such an arrangement.
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