Trouble is, I like unusual and/or witty language, so I will actually click in preference on a web link with something that intrigues me in the name and won't hold it against them if the content is not what I expected.
For example, one of my favourite sites is called Mything Links, and I first went to it years ago because I loved the name. Had I seen a link to acollectionoflinksaboutmythology dot com instead, I probably wouldn't have bothered.
However, I know that I differ from the average surfer.
You can skip my words, but the linked resources are all great starting points. The "formula" I mentioned is also available as it appeared on the creator of the TKA's blog (and also inspired the 30 in 30 challenge here)before there was a TKA.
Its a good baseline to start making your own observations from, its of course, not a solid science.
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