I've read about page views and page impressions and how there are usually more views than impressions (I think I'm saying this right!), but why would there be more impressions than views?
Page view - time set by HP, which determines when a view is actually a view.
Page impression - time set by Google(and HP on HP Ads), which determines when an impression is an impression.
The two are not likely to be the same, which accounts for the difference.
I hope that helps.
It's either very late or I'm not understanding what you're saying ...or possibly a combination of both! Not sure that this is answering the question. Why would there be more impressions than views?
Because, the time Google sets before recording an impression is not greater than HP sets for recording a view.
Google timer for a person to be on the page to record an impression can be 3 seconds. While HP could have their timer set to record a view at 30 seconds.
That means, HP waits 30 seconds to record a view, while Google waits only 3 seconds to record an impression. You could get an impression without ever getting a view.
I hope that clears up the confusion.
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