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Why does my CPM rate change over time?

  1. johndwilliams profile image87
    johndwilliamsposted 6 years ago

    It seems to drop over different months? Whats the reason for this please?

  2. psycheskinner profile image81
    psycheskinnerposted 6 years ago

    CPM is how much you make per 1000 visitors.  It changes as your hubs change, the ads offered change (e.g. different companies buy or stop buying ads) and the people visiting change (e.g. people buy more around Xmas).

    1. Ultimate Hubber profile image80
      Ultimate Hubberposted 6 years ago in reply to this

      Your earnings per 1000 impressions vary all the time and so does cost per thousand impressions.

      1. johndwilliams profile image87
        johndwilliamsposted 6 years ago in reply to this

        Ahh I see - Does this then explain why advertisers will show more interest in Hubs that generate more traffic? So the CPM rates changes because the potential sales from the traffic attracts advertisers who desire high traffic counts?

  3. psycheskinner profile image81
    psycheskinnerposted 6 years ago

    CPM does not say how much traffic you get, just the average amount earned per 1000 visitors.

    But, yes, of course--all else being equal--advertisers want sites with more traffic.

    1. johndwilliams profile image87
      johndwilliamsposted 6 years ago in reply to this

      OK I understand thanks! John

 
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