For those of you who use google adwords to get an idea of how much a keyword is worth, which amount do you go by? I have noticed that when looking for traffic under the keyword tool the amount is a lot lower than what is on the traffic estimator that shows the CPC and the amount of clicks an advertiser could expect per day. I'm seeing $0.80 difference on a lot of keywords and even more. When trying to pick a topic there is a lot of difference when your looking at $.30 vs. $1.10
Am I the only one that has noticed the difference? What does everyone else go by?
First, Google takes 32% off the top. Add in that those figures are estimates only and cannot be counted on. They are intended as a guide for advertisers, not for us. Consider that the higher paying advertisers will get the "prime" spots which does not, in many cases, consist of a hub.
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