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Google Ad Ratio Concerns

  1. GAbaptist profile image83
    GAbaptistposted 5 years ago

    Over the past couple of months my adsense earnings on Hubpages has really bottomed out, not that it was that great with only 35 hubs, but it was bringing in some, and my traffic has been the best it has ever been. So, this week I have been testing my hubs adsense pub-id's from several locations to see whose ads ae being served.

    I've done this in the past and was satisfied that I was indeed getting the 60-40 split that Hubpages offers, but this week has been a drastically different story. I have googled my hubs from many different computers and locations over the past couple of days and have yet to be served ads with my publisher id on them. No wonder I am not getting any clicks! When I go to the adsense interface, the majority of impressions come from my own sites and a mere handful from hubpages.

    Has anyone else had any problem like this? With HPads on, is it still a 60-40 split with the adsense ads or does it go down? This has got me thinking twice about publishing any more hubs here until I can see the proper ratio.

    1. wilderness profile image96
      wildernessposted 5 years ago in reply to this

      It is my understanding that with HPads on, there is only one ad left that might carry your id.  All the rest carry an id that HP will then split 60-40.

      Even most of the ads from adsense are going through HPads and will not carry your id.

      Are you seeing impressions and income from HPads?  If so, at least that part of the system is working.  Impressions should be (very roughly) 60% of the visitors.  And I mean very.

      1. GAbaptist profile image83
        GAbaptistposted 5 years ago in reply to this

        Thanks for the reply wilderness. Yes, my HPads revenue is steadily climbing and the CPM rate has been very good over the past week or so, but still low compared to what adsense used to be.

        I need to go back through the FAQs and see if I can see exactly how the ratio thing works in conjunction with the HPads. I guess I had the wrong idea about how all of this works, as I was thinking that under the HPad program adsense blocks were repaced, when in reality they are still there, just pointing to HP's pubisher id instead of mine.

      2. relache profile image87
        relacheposted 5 years ago in reply to this

        Your understanding is not my understanding.  What I am about to type is the explanation that was given to me by HubPages when I was invited to join the HubPages Ad program beta test last January.

        When HubPages implemented their own Ad program, part of how it functions is to examine bids between potential ads and then serve whichever has the higher pay rate to the page.  What this has meant in terms of function is that more ads are being served from HubPages direct ad program and many less from AdSense. 

        The split on advertising is still 60% impression time to you and 40% impression time to HubPages.  This is stated right in the FAQ, http://hubpages.com/faq/#impressions

        1. GAbaptist profile image83
          GAbaptistposted 5 years ago in reply to this

          So, as far as the adsense blocks, we should still be getting a 60-40 ratio even with HPads activated?

          Most of my hubs display with about 3 adsense blocks; one at the very top, one near the first paragraph and one at the bottom. Where do the HPads generally display?

          1. mistyhorizon2003 profile image91
            mistyhorizon2003posted 5 years ago in reply to this

            If you are on HPAds then the only block paid out by Adsense is the last square block on the bottom right of your Hub. The other blocks are all HPAds paid, even though some of them show Adsense Ads, (the difference is HP pay you for your share of these, not Adsense directly). This is how it was explained to me.

            1. wilderness profile image96
              wildernessposted 5 years ago in reply to this

              That's what I was trying to say as well - I just couldn't remember which space was reserved for adsense.

              As Relache says, there is a bidding war between advertisers, and recent changes have included adsense in the bids for HPads.  The result is that only one space left that adsense pays us direct for.

        2. wilderness profile image96
          wildernessposted 5 years ago in reply to this

          That's what I was trying to indicate - guess I didn't do well at it.

          However, more recent changes have, I believe, resulted in adsense ads being included in HPads spots and being paid through HPads at the same 60/40 split.  Those are the ads that will not carry our own adsense ID even though they are from adsense.

  2. psycheskinner profile image82
    psycheskinnerposted 5 years ago

    HP does run different ads a lot of the time--but depending on your topics and available advertisers.

    1. GAbaptist profile image83
      GAbaptistposted 5 years ago in reply to this

      Thanks psycheskinner, I originally thought hp replaced the adsense blocks with its own paid advertisers as you described, but adsense blocks must get rolled into the HPad mix too, which is what I didn't know.

  3. 61
    gaboy911970posted 5 years ago

    do no get you

  4. QuestionMaster profile image89
    QuestionMasterposted 5 years ago

    Maybe it has something to do with this recent tweak to Adsense serving? http://hubpages.com/forum/topic/83959

    1. GAbaptist profile image83
      GAbaptistposted 5 years ago in reply to this

      Could be QM. All of the ambiguity with the earnings can be really frustrating! How are we supposed to give HP's earnings programs an honest assessment if we don't know how they are suppose to work? Or is that how they really want it?

  5. Jason Menayan profile image61
    Jason Menayanposted 5 years ago

    This FAQ entry explains the difference in layouts:
    http://hubpages.com/faq/#hpads-appearance

    Keep in mind: as others have mentioned, Google ads could very well be served into those orange blocks that indicate Ad Program spots. In fact, we're allowed to serve more than 3 Google ads per page through a special agreement with them.

    Regardless of your choice between AdSense-only or Ad Program + AdSense, it is always 60% of the time, all the impressions are yours, and 40% of the time, all of the impressions are shared between HubPages and any referrers.

    1. GAbaptist profile image83
      GAbaptistposted 5 years ago in reply to this

      Thanks for responding Jason. That is what I was trying to determine, if HPads also consisted of adsense ads in addition to others. I think I understand the whole thing a little better.

      1. mistyhorizon2003 profile image91
        mistyhorizon2003posted 5 years ago in reply to this

        This is what I explained in my last post before Jason's!!!

        Quote "The other blocks are all HPAds paid, even though some of them show Adsense Ads, (the difference is HP pay you for your share of these, not Adsense directly)."

        1. GAbaptist profile image83
          GAbaptistposted 5 years ago in reply to this

          Yes you did Misty, and I'm sorry for not acknowledging you sooner. You were correct and best of all, it was confirmed by a member of the HP staff.

          Thanks for your willingness to offer help and understanding to the way HP works.

          1. mistyhorizon2003 profile image91
            mistyhorizon2003posted 5 years ago in reply to this

            No problem smile

 
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