eCPM lower in January ?

1. 81

   David 470posted 12 years ago

   Is eCPM generally lower in January because advertisers have spent a lot of money on ads the previous holiday months? I have noticed a drop in that stat so far this month -- quite significant.
   
   For those new here or who do not what eCPM is..It an estimation of how much you earn every 1000 impressions. But is not accurate if your measuring less than 1000 views because you may get a random high-paying adsense click.

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      lobobrandonposted 12 years agoin reply to this

      Hey David my traffic has doubled after Christmas and is double the all time as I'm just getting started but my earnings are much lower than the old times when I was getting far fewer page impressions. Yes my eCPM is now 3 times lower than the usual.

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      prettydarkhorseposted 12 years agoin reply to this

      I think, yes, same with the CPM.

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2. 94

   Winterfateposted 12 years ago

   I wasn't sure, so I decided to check my Earnings section to verify. Turns out my eCPM has dropped in the past few days. Since my traffic levels are also dropping (not sure if it's sandboxing or not), it's a double loss at my end.
   
   As for your question, I have no idea. Your explanation does sound logical though.
   
   Here's to hoping it picks up soon though.

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3. 81

   David 470posted 12 years ago

   Whoa -- yesterday was the lowest eCPM I have had for a long time...

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   1. 89

      lobobrandonposted 12 years agoin reply to this

      Hey david I too have a slight rise in my adsense but its not from my hubs. Also yesterday was my lowest CPM ever and not like what you say in a long time!!
      
      My impressions yesterday was the highest ever totally 3 times higher than the usual average but earnings were in the exact midway of my lowest and highest..
      I actually thought I had a chance of making it big

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4. 94

   thooghunposted 12 years ago

   I'm getting about a 20% decrease on my eCPM in January (but traffic is steady). It's still doing ok, though. I'm not sweating it... yet.

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5. 72

   Cagsilposted 12 years ago

   My Adsense is still low, if that's what you mean. But, my overall HubPages Ads earnings are slowly increasing.

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   1. 94

      thooghunposted 12 years agoin reply to this

      You can check your HPads CPM here Cags:
      
      https://hubpages.com/my/earnings/reports?type=hpads

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         Cagsilposted 12 years agoin reply to this

         Okay. It doesn't change what I said, but thank you thooghun. My HP Ads program has a higher CPM this month than it did last month on average. My eCPM from Adsense is quite low comparatively speaking.

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            thooghunposted 12 years agoin reply to this

            Wasn't trying to be condescending, it's just that they moved the CPM values into the HPads section and at first I didn't know where they were because I always checked the main earnings page where they are no longer listed.

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               Cagsilposted 12 years agoin reply to this

               I didn't think you were trying to sound condescending Thooghon. I knew where to find my CPM(HP Ads Earnings) and eCPM(Google Adsense Earnings). Thank you though.

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6. 75

   WriteAngledposted 12 years ago

   Mine swings wildly from day to day with more than 50% difference between highest and lowest, but does not follow any consistent pattern.
   
   I was told it is affected by the percentage of views coming from India. The higher the percentage, the lower the CPM.

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7. 81

   David 470posted 12 years ago

   This is strange -- I just checked my adsense and noticed my earnings are way higher than normal for this time of the month.
   
   Perhaps my HubPages Earnings (specifically eCPM) are less because Google adsense ads are taking over.
   
   What exactly are the HubPages ads - I mean - are they third party companies competing with the Google ads?

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      wildernessposted 12 years agoin reply to this

      They are both third party AND adsense ads now.
      
      I believe you are right in lower ECPM's for the first of the year - I saw the same thing last year as well in adsense alone.  And your explanation is the same one I came up with.

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8. 90

   ttocsposted 12 years ago

   My CPM has divided itself by 5 It's probably more a result of content than the month for me though.

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9. 81

   David 470posted 12 years ago

   Man, my CPM just keeps getting lower and lower... My earnings are a lot less because of it.

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10. 94

    Winterfateposted 12 years ago

    I feel your pain man. My views are at half of my all-time high, and the CPM is steadily dropping.

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11. 81

    David 470posted 12 years ago

    I quote this from a forum
    
    http://www.google.com.my/support/forum/ … &hl=en
    
    
    "Panda made a lot of advertisers panic due to the drop in overall traffic from all sites that are publishing Adsense ads. As a result, contextual ad units are performing goofy because Panda has created uncertainty with the advertisers and they are moving to search ads. Since none of us use search ads (except if you have Adsense for Search on your site), we're ending up with lower quality, lower bidding priced ads (generally speaking).
    
    So you end up even with some publsihers who haven't seen the affects of Panda hitting their traffic or any disturbing ad stats finally getting hit, either with lower traffic, or even lower ad performance or a little of both. Remember that Google tweaks Panda from time to time and don't forget that the algorithms they use are almost alive. So as your stats change so could your rankings, possibly even ad targeting. There is just too much going on to point to a specific thing like an "Ah Ha!" moment, and even if you could, it's probably something on the Adsense side of things, which can't be fixed or corrected by a publisher."
    END QUOTE

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       lobobrandonposted 12 years agoin reply to this

       I always hated teddy bears!!

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    2. 89

       Pcunixposted 12 years agoin reply to this

       I do have Adsense for search on my site and the page RPM is much higher..  Still  doesn't amount to a hill of beans, though.

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       1. 89

          lobobrandonposted 12 years agoin reply to this

          At least its higher

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          1. 89

             Pcunixposted 12 years agoin reply to this

             I had 115,000 page views in December.  Only 424 were Adsense for Search.    The RPM is better, yes, but so what?

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12. 94

    Winterfateposted 12 years ago

    Oh wow, that's messed up.
    Thanks for the link David!

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