What is it in the simplest terms?
How does it affect page rank for the average hub or blog post?
Unless you saw a major drop in search traffic immediately after April 24, you most likely were not affected. Many of see a normal fluctuation in traffic towards the weekend. Did you see a major drop in search traffic?
http://searchengineland.com/penguin-upd … ice-119650
Penguin is the latest in a Series of Planned Algorithm changes in the Google Data System. This particular emphasis is on Keywords and Links.
Spammers often set up link clusters inside pages and overload with keywords/tags in order to fool the spider. This includes Links As Keywords. The algorithm is designed to read through both follow and no-follow links, as well as, content to determine if the information/content matches the Link and Keywords or if it is just Spun Content/Malicious Content (ad clusters, info harvesters).
Think of this as a noose tightening method to root out spam content, spam comments and even malware to some degree. It is a 'genuine' effort to stop Black Hat and improve White Hat SEO. And certainly to improve Google's own product relevance. Keep in mind, Keywords and Links also effect Ad Displays.
Both Short and Long-tail Keywords (even tags) need to be reevaluated in-page, and possibly within the meta headers...
Here is the Penguin Algorithm Explained, in more detail. Keep in mind, this effects mostly Short-content (back link) sites and Blog Networks. One to be hugely impacted is WordPress.
Also, here is an extremely useful article for writing content on the web post-Panda.
It is a good idea to take an hour or so to read through each Search Engines Guidelines, which is called White Hat.
In December, I sent a letter out to my web clients, informing them of massive changes to their eCommerce sites and back linking strategies. Last week on Craigslist, nearly 100 posts were placed regarding help with eCom SEO, because millions of eCom sites got clobbered. I would post my articles, but HP calls that self promoting...he he.
by Ellen4 years ago
Just to make sure we REALLY can't tell which algorithm change is causing what, Google Penguin just updated for the first time in months.While Panda evaluates overall content quality on a domain-by-domain basis, boosting...
by Paul Goodman4 years ago
Looks like Google made another algo change earlier this week. My traffic rose about 25% on my main HP account around this time, so I'm guessing the update was the cause. My traffic is still low by historical...
by John Coviello3 years ago
Matt Cutts confirmed it on May 10th—Google Penguin 2.0 is coming in the next few weeks. Read about it here: http://www.semrush.com/blog/advanced-se … #more-4449
by Ellen4 years ago
I keep up with Google news fairly regularly to see what's coming down the pipe. I still feel vague self-righteousness over raising the pre-Panda alarm, only to be scoffed at for suggesting that Google might start...
by Paul Goodman5 years ago
Article for discussion. I know that this recent development has already been mentioned by some hubbers in forums. But I am now wondering if this might be the main reason why we are seeing the current traffic...
by Jennifer Suchey3 years ago
These terms come up a lot in discussion, generally in a negative way. What do they refer to exactly?
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