Hubpages Logo

Examples of hand-written titles.
Examples of hand-written titles.

There is an increasing number of companies today that use the power of a distinctive script of hand-written titles in place of a logo. Disney, Virgin, Harrods, s.Oliver, Cartier and countless established brands utilize hand-writing to give their image real dynamics while keeping it nice and friendly.

That being said, I don't count these logos among the best at all. Being fully aware that it's only a matter of personal taste, I'm still missing an actual logo, something like one of these:

For example:

I also noticed the similarity of HubPages and Harrods header designs, although we are still missing a tagline.

The reason why I don't really fancy the new HubPages logo is because it is nondescript and amorphous. These terms were used by a professional graphics designer to describe the Harrods logo. Although, I probably couldn't have found these terms all by myself, I feel they express my feelings towards the new logo quite well.

  • nondescript: belonging or appearing to belong to no particular class or kind, not easily described, lacking distinctive or interesting qualities.
  • amorphous: being without definite character or nature.

Source: Merriam-Webster

To cut a long story short: boring.

About logos in general

A logo should be

  • simple and memorable,
  • eye-catching, noticeable, attractive,
  • immediately recognizable regardless of size.

It is up to you to decide which of these requirements the new HP logo fulfills for you.

Types of logos are:

  • descriptive - an image that depicts, represents the company's name. Example: Batman logo.
  • abstract - a symbolic representation not showing a product or service. Example: Nike Swoosh
  • typographic (logotype) - uses the company's name or initials. Example: HubPages, Ford

If while reading this you went like, 'Gosh, this guy is hammering that funky new logo for no reason,' you are probably right. I only expressed my personal opinion in this hub.

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Comments 12 comments

Justine76 6 years ago

Long story short: boring. haha Haunty, that made me giggle. :) I really feel nondescript about the logo.


Haunty profile image

Haunty 6 years ago from Hungary Author

Justine, so good to see you! 3 days no see. I hope you feel better today!!!!!!!!! :)


Justine76 6 years ago

Im much better, thank you. but very busy. Sorry its been so long!!


cosette 6 years ago

hey, they do look similar, now that you mention it.

i always thought that Harrods logo needed an apostrophe... ;)


Haunty profile image

Haunty 6 years ago from Hungary Author

I have come to like the new logo. I think there are much worse logos around, eg. Harrods looks much worse, I guess. :)


Dolores Monet profile image

Dolores Monet 6 years ago from East Coast, United States

Haunty - Hubpages needs a tagline, something descriptive and exciting. You should come up with one. Or write your own hub contest. With enough interest, you take the voted winner(s) to the administration. You would then add sparkle to the

logo and gain Hub ascendancy.


Haunty profile image

Haunty 6 years ago from Hungary Author

Great idea, Dolores. But it's your idea, so why don't you do it? You are a much more popular hubber than I am. :)


Paul Edmondson profile image

Paul Edmondson 6 years ago from Burlingame, CA

Always difficult to make everyone happy with a logo, but I am impressed you picked up on the handwritten script. Most people don't realize that. At least we can say, our logo is one of a kind!


Haunty profile image

Haunty 6 years ago from Hungary Author

Hi Paul :) In fact, I think it's way better than the old one. Looks good on hp merchandise too. I'm sure you had your reasons to change it.


tlpoague profile image

tlpoague 5 years ago from USA

Interesting hub, until now, I didn't really take the time to look at it. Thanks for sharing.


thesingernurse profile image

thesingernurse 4 years ago from Rizal, Philippines

Personally, I prefer a logo using distinctive scripts. It enhances perception and retention. I am not quite a fan of over embellished logos with too much graphics and all that. There's too much visual overload in it. I did not know that Hubpages had an old logo. It was quite cute to look at though I find the latest logo simple, sleek, and professional looking.

You are a very keen person. I think you are one of the first ones (if not, the first!) who made an insightful hub out of such topic providing concrete examples for readers. More power to you!


Haunty profile image

Haunty 4 years ago from Hungary Author

Thanks for stopping in and reading. I have come to appreciate the simplicity of the new logo.

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