Three Steps to HubPages Success

Using HubPages is as easy as 1, 2, 3. And I'll be giving three tips on each step. Here's what we'll be covering:

1. Three Suggestions... on how to write.

2. Three Ways... to make money.

3. Three Methods... to get visitors.

In short there are three steps to success, 1) Content, 2) Monetization, and 3) Promotion

Photo by Dani Simmonds
Photo by Dani Simmonds

Step 1. Content

Tip 1. Write right. Don't blog.

If your hubs come across as blog posts they will only work if you have some level of fame (or infamy) where people want to read a light hearted and often witty update. Though they won't index well with the search engines.

Go for DIY, informational, how-to, educational. As Maddie suggests, Ever Green Content.

Search engines will eventually pick them up and if you rank highly you'll get quality traffic.

If however you just want to publish random thoughts and poems, you most certainly can, just don't get frustrated when you're not earning much, if anything.

Tip 2. What, why, when, where, who and most importantly... how!

If you start a title with one of those words it's mostly likely going to end in a question mark, and if it's a question that a lot of people ask, it could mean there's plenty of "search volume" for that particular keyword phrase.

Finding the right keyword is more of an art than a science, and requires a lot of experimentation and speculation. No newb will have the innate ability to predict a popular and profitable keyword, you just have to go with a hunch and check for yourself. Though with plenty of experience you may develop a gut instinct for thinking of the right keyword phrase before you do your keyword research. Still though I'm surprised at how some keywords will have far more traffic than I expected possible or at other times far less.

Use the Adwords Keyword Tool to do your keyword research.

Be sure to change the 'Match Type' to 'Exact', as you want to find the exact phrase that people are searching for. And Show 'Estimated Average CPC' in the 'Choose columns to be displayed' so you can see the Cost Per Click that advertisers are paying. Google take a cut of that. How much is anyones guess, but it gives you a good idea of the profitablity of a word. If you see one for US$0.05 it will effectively mean that NO ONE is paying any money for that term. Obviously higher is better, but that also means more competition. I'll consider CPCs under the $1 mark, if there is a decent amount of search volume.

Here's a random search I've done with some keyword phrases that are asking questions. The traffic numbers is for monthly global search volume, so divide by 30 if you want an idea of how many people are searching for that term every day on Google.

Keywords
Estimated Avg. CPC
Global Monthly Search Volume
what is philosophy
$2.79
14,800
what is a masters degree
$3.54
1,300
what is a collage
$1.30
1,900
what is management
$2.25
12,100
what is minimum wage
$0.98
18,100
what is religion
$0.42
8,100
what is angina
$0.14
5,400
what does folic acid do
$2.80
720
what does the large intestine do
$2.80
1,000
what does an accountant do
$1.80
1,900
what does a bookkeeper do
$2.13
480
what does a nurse do
$1.21
6,600
what does an engineer do
$1.44
2,400
who is santa
$1.32
3,600
who is che guevara
$1.30
1,000
who invented the microscope
$0.78
4,400
when was the television invented
$0.33
2,400
when was the internet invented
$0.05
8,100
when was the camera invented
$0.46
1,900
when was the radio invented
$0.16
2,900
when is lost on
$1.32
720
when is easter
$0.20
40,500
how is ice cream made
$0.21
1,300
how is paper made
$0.22
14,800
how is gold found
$0.17
390
how to invest
$6.34
9,900
how to invest your money
$10.81
2,400
how does a microscope work
$1.50
880
why do people fart
$0.05
2,400
why do pupils dilate
$0.05
320
why do we exercise
$0.26
260
why do people sneeze
$0.05
880
where is mount kilimanjaro
$2.30
1,000
where is atlantis
$1.58
1,900
where is disneyland
$1.02
3,600
where can i sell my car
$8.49
1,000
where can i get a passport
$1.37
1,600
where can i read books online
$0.62
6,600
Figures are likely to change, so do your own keyword research for more up to date and accurate stats.

I've found that the whats and hows generally do better than who's, which does much better than the wheres, whens and whys.

Of course you don't HAVE to have those words in the URL or Title of your hub, but if the shorter URL is unavailable then consider 'whating' or 'howing' it up.

Tip 3. Your content should be spelling mistake free. Proof read.

Live chats don't need the spelling nazi looking over your shoulder. To some extent a forum thread doesn't need perfect grammar, punctuation and spelling either, especially if it's a casual conversation, but when you're publishing a hub, make an effort. It's really hard to present yourself as being authoritative when you sound like an idiot.

I go into more detail about it in my hub Five Simple Steps To Becoming A Good Writer

Photo by Ivaylo Georgiev
Photo by Ivaylo Georgiev

Step 2. Monetization

Tip 1. Adsense. Too easy.

This is easy, if you've already done the keyword research for your content, and using keyword phrases (but don't be guilty of keyword stuffing) in titles, in the body of your text and as your tags.

With HubPages you don't have to worry about placement, ad block size or blending, it's all done 'automagically' with their proprietary algorithm YieldBuild.

Tip 2. Amazon. Choose specific products. Don't leave it up to chance.

Alvin Tofler's 1970 book Future Shock mentions something called 'overchoice'. Most people are too busy and don't really want to go into a store to see 20 toasters, even basic things like milk and butter. They just want to know what's good. That's why they search for products and product reviews online. They don't want every single item that Amazon have available in a big list. They want you to take the guesswork out of it.

Give them a choice of three. Whether it's the three best, the three cheapest, even the three most expensive. Or give them them one that's cheap, mid-priced and expensive. That will give them an idea of what sort of budget they'll need to buy the item they're interested in. Albeit, some will be searching for the information online to help them with their purchase at a real store, but there will be those who click through on the Amazon thumbnailed image to see a bigger photo who then decide that purchasing it online and delivered is a lot easier. Score!

The products you have displayed should always be related to the topic. If you've published a hub on Vitamins, don't have Flatscreen Plasma TVs. Though it doesn't have to be EXACTLY what you've written about, for instance, if you had a hub on motorcycles you could have products such as riders gloves, helmets or boots. But it should be in context with the content.

Tip 3. Ebay. Live feed of most current items with auctions ending soon.

You'll be letting Ebay choose for you, but you can narrow down your search terms by being descriptive. Or in some cases exclude products by using the minus symbol (-).

A hub on Canon Digital SLRs will naturally have you wanting to put 'canon digital slr camera' instead of just 'camera' which would be far too broad a search.

It might be difficult to sell an actual heavy horse in a hub on Clydesdales, but you could have harnesses. 'draft horse collar harness' could be the right combination of keywords. Or even 'amish made team horse harness'.

A hub on antique silverware could be 'vintage silver flatware set' if you were just wanting to feature eating utensils.

Now you might have a hub on composite bows with a text capsule dealing with recurve bows and another on reflex bows. Instead of having one ebay capsule with a mish mash of 'composite bows' you could have an ebay capsule accompany each text capsule (inset). So you could have 'recurve composite bow -reflex' and 'reflex composite bow -recurve' to be sure that your results are as accurate as you'd like them.

A search for wigs would most likely put in a bunch of dress up clown wigs, which is fine if that's what you're writing about, but a more specific search such as 'ladies fashion long wig natural hair -synthetic' would give some very narrowed down results.

Play around with your ebay capsules. Set it for the highest display results (6) so you can see what's coming up and if results aren't to your liking you can add more minus keywords until you get six good results, then change the number to suit.

Photo by Andrew C.
Photo by Andrew C.

Step 3. Promotion

Here are easy ways to get traffic:

Tip 1. Social Bookmarking/Social Networking.

Social bookmarking sites such as digg, stumbleupon, del.icio.us, tagfoot, reddit, and others. A social bookmarking site is about posting and sharing your favorite links.

However, if you post a lot of links for the same domain name, they quickly figure out that you're promoting your own site and that sort of thing is frowned upon like spamming. Either they'll block you from linking more, or ban you outright. So be smart how you use social bookmarking sites. Mix it up a bit.

Tip 2. Other article sites.

I'm a big fan of not having all my eggs in one basket, even if I do have numerous accounts at hubpages and have published hundreds of articles. I also avail myself to the use of other sites. Though to be honest, none of them compare to HubPages. But publishing related articles at other sites is a good way to spread your influence and reputation. Not to mention the power of a good backlink. I go into more detail about Article Publishing sites in my hub HubPages Traffic Bonus.

Tip 3. Search Engines.

Play your cards right (publishing good quality content) and this is where you'll get most of your traffic. Search engine traffic is gold. People use search engines to solve their problems. When they need information they go to Google (or their favorite search provider). They'll land on your hub, and if they're inclined to make a purchase online, they could be clicking through on your Amazon link and breaking out the credit card. They're also more likely to click on other ads.

Ultimately, the best backlinks are those that are 'organic'. They occur naturally. Whether it's being indexed and ranked highly by a search engine, or by a blogger linking to your hub without being asked, or a forum user posting your link because it answers the question of another member. If you've paid attention to Steps 1 and 2 then this is where you'll find your pay off.

3D graphics by Sigurd Decroos
3D graphics by Sigurd Decroos

Ready... Set... GO!

It's not going to happen overnight. Indeed it may take many months before you start seeing even a slight return on your investment of time and talent. But if you put in the hard yards and quality work it will start to pay off. There are no short-cuts, there is no 'make money fast'. It will take patience, persistence and perseverance.

But the rewards are there. You just need to work hard and think smart.

If you're not yet registered, sign up now to HubPages, it's free!

If you've recently signed up you can find out more about HubPages:

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Comments 55 comments

Lily Rose profile image

Lily Rose 6 years ago from East Coast

Another great, helpful Darkside hub!


frogdropping profile image

frogdropping 6 years ago

Great hub Darkside. A definite bookmark for those looking for the ways and means of writing on HubPages - regardless of why they're here. Brill. And welcome back. Love the new avatar too :)


travelespresso profile image

travelespresso 6 years ago from Somewhere in this exciting world.

Great information, as always Darkside.


darkside profile image

darkside 6 years ago from Australia Author

Thanks guys.

I may be scarce again this week with more trips to and fro. And spare minutes have been devoted to tinkering with a few hubs that have been a long time sitting on blocks, such as this one.


dahoglund profile image

dahoglund 6 years ago from Wisconsin Rapids

Can always use good tips.


Sandyspider profile image

Sandyspider 6 years ago from Wisconsin, USA

Thanks for the steps for hubs.


Jule Romans profile image

Jule Romans 6 years ago from United States

Thank you for all this well-organized information. I will refer to is frequently.


tonymac04 profile image

tonymac04 6 years ago from South Africa

There is some heavy good stuff in here. Thanks for the info. Bookmarked!

Love and peace

Tony


Peggy W profile image

Peggy W 6 years ago from Houston, Texas

Will definitely bookmark this. Thanks for the advice!


emievil profile image

emievil 6 years ago from Philippines

Great tips DS. I haven't really tried tip number 2 in three suggestions but I'll keep it in mind. Thanks for always sharing your knowledge with us and more power to you!


waynet profile image

waynet 6 years ago from Hull City United Kingdom

Great hubpage!

Keyword research is something I may need to do for every hubpage, because I don't, even a hubpage veteran like me can be lazy...but I could still go back and optimize some poor performing hubs.

Cheers now!


billyaustindillon profile image

billyaustindillon 6 years ago

Great pointers darkside


pakpub profile image

pakpub 6 years ago from Ohio

Thanks for sharing these tips.


one2get2no profile image

one2get2no 6 years ago from Olney

Nice helpful hub. Thanks


rebekahELLE profile image

rebekahELLE 6 years ago from Tampa Bay

another well-written, informative hub. thanks for sharing!


I*n*v*i*c*t*u*s profile image

I*n*v*i*c*t*u*s 6 years ago

Awesome, informative hub! Thank you so much for always providing education for us to better ourselves. Very thoughful of you, Darkside!


jstankevicz profile image

jstankevicz 6 years ago from Cave Creek

Good article about HubPage success. Good evergreen content can can work well for you for a long time. The best part is that traffic can continue to grow over time with little care and feeding.


cindyvine profile image

cindyvine 6 years ago from Kyiv, Ukraine

brilliante! I love it!


MissE profile image

MissE 6 years ago from Texas

Thanks for the tips.


LoneWolfMuskoka profile image

LoneWolfMuskoka 6 years ago from Huntsville, Ontario, Canada

I appreciated the tip on Amazon. I haven't played much with it yet, but I never thought about being specific with it unless it was something like a review of a specific product.


theherbivorehippi profile image

theherbivorehippi 6 years ago from Holly, MI

Great information and so well written!! Wonderful hub!


Mac Mission profile image

Mac Mission 6 years ago from bangalore

nothing to type here just bookmarked..


lakeerieartists profile image

lakeerieartists 6 years ago from Cleveland, OH

Good, easy to understand, and really steers someone in the right or is that write direction. ;)


charanjeet kaur profile image

charanjeet kaur 6 years ago from Delhi

Very Informative hub, Rated it up.


DustinsMom profile image

DustinsMom 6 years ago from USA

Amazing hub packed full of valuable information!


katrinasui profile image

katrinasui 6 years ago

This is what i was really looking for.


fastfreta profile image

fastfreta 6 years ago from Southern California

Now this I can really use. I'll have to bookmark this one and reread it time and time again. Thank you darkside very much.


Michael Adams1959 profile image

Michael Adams1959 6 years ago from Wherever God leads us.

That helps a lot, great hub


shazwellyn profile image

shazwellyn 6 years ago from Great Britain

Great DS... you said: 'Of course you don't HAVE to have those words in the URL or Title of your hub''. So are you saying that 'how to' doesnt have to be in the title? But surely title is part of keywords and dont keywords come from the title, url, as well as the content?

I notice that your URL for this hub: hubpages.com/hub/three is somewhat different to your title... Three Steps to HubPages Success - how did you do this and why?

I also notice how limited your tags are. What with the advent of the wonderwheel, why are your tags so small.

Can you also explain what your keywords are in this hub and how they are they are scattered.

The layout out here, DS, is not typical of what I would expect of a hub and this has intrigued me as a long standing follower of yours:)


darkside profile image

darkside 6 years ago from Australia Author

I've not published it yet, still writing it, but I will have a hub up at http://hubpages.com/business/URLs where I discuss URL naming in greater detail.

That will be coming out after I publish the one on HubPages Bannings :D


shazwellyn profile image

shazwellyn 6 years ago from Great Britain

I eagerly await....:)


Granny's House profile image

Granny's House 6 years ago from Older and Hopefully Wiser Time

darkside, I will bookmark and hope these can help me too. Could you take a look at some of my pages and let me know what you think? My rating has gone down from 98 to 89. i don't know what the heck is going on.


wavegirl22 profile image

wavegirl22 6 years ago from New York, NY

great Hub Darkside - presentation equally up there . .the more I read the more I try to understand when I write, thanks for sharing this.


ALL4JESUS profile image

ALL4JESUS 6 years ago from USA

Very simple and concrete help for the newbie. Thank you very much! I wish to read your URL Hub soon - will be looking for that one. Thank yoU!


Nancy's Niche profile image

Nancy's Niche 6 years ago from USA

Great information; thanks for sharing this with all of us…Definitely a page to bookmark…


Timothy L profile image

Timothy L 6 years ago

Good informational content, thank you.


samsons1 profile image

samsons1 6 years ago from Tennessee

always enjoy your hubs, so informative & beneficial...


jdaviswrites profile image

jdaviswrites 6 years ago from California

excellent advice. after reading this i find myself heading back to my hubs. time to do some tweaking. then reading more of your hubs...good stuff so keep it coming.


theindianblues profile image

theindianblues 6 years ago from Some where on the Globe

Useful information. Thank you for sharing with all of us.


DonnaWallace profile image

DonnaWallace 6 years ago from North Carolina

Great hub! Thank you!


Wendy Krick profile image

Wendy Krick 6 years ago from Maryland

A wonderful hub for newbies.


drbj profile image

drbj 6 years ago from south Florida

Just found you, darkside. Glad I did.

This is a masterful and comprehensive hub. Thank you.


David 470 profile image

David 470 6 years ago from Pennsylvania, United States

This helps quite a bit thank you. It is true you could be considered a spammer on some of those sites.


sligobay profile image

sligobay 6 years ago from east of the equator

I'm at the beginning of the process of learn to earn and am glad that I found you Darkside. This Hub is very clear and helpful. TY


darkside profile image

darkside 6 years ago from Australia Author

There is no secret to success on HubPages. It's just requires a simple approach, with patience and an emphasis on quality.


tritrain profile image

tritrain 6 years ago from United States

Always great advice Glen!


supercibor profile image

supercibor 6 years ago from Dominican Republic

Thank you for your priceless advice


Alan Niemies profile image

Alan Niemies 6 years ago from Paraná - Brazil

Thanks for the great hub, Darkside!

As you said, there is no secret to success here. Just a bit of SEO, quality and originality makes you find what you want!


wpexplorer profile image

wpexplorer 5 years ago from USA

I am just getting started with Hubpages and this post was extremely useful - thanks for teaching us your secrets ;)


catgypsy profile image

catgypsy 5 years ago from the South

Thanks for the info! I am just starting out too and it gave me a lot of tips.


Ana Teixeira profile image

Ana Teixeira 4 years ago from Oporto, Porto, Portugal

really liked your hub. Very good tips here. I'll try my best to follow them. Really useful! voted up!


kittyjj profile image

kittyjj 4 years ago from San Jose, California

Good advice on signing up at different sites and using backlinks to increase traffic. Thank you for an informative hub. It's very useful for beginners like me. :)


literatelibran profile image

literatelibran 4 years ago from Williamsburg, Virginia

Great advice for noobs like me. Thank you!


Ceres Schwarz profile image

Ceres Schwarz 3 years ago

Very helpful tips that make a lot of sense. I agree that proof reading is very important so your articles and hubs are as mistake-free as possible.


Pico Triano profile image

Pico Triano 2 years ago from New Brunswick, Canada

Bookmarked this hub. Intend to make good use of the material. Thank you!

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