Analytics Whats is a good Bounce Rate for Websites?
Welcome Young Grasshopper
Now your content training is almost complete - time to learn the analytics to improve the results. Coming across your account clearly show is the Bounce Rate. What is a bounce rate you might ask, and how does it affect you? Well the bounce rate can mean a few different things. There is no average bounce rate for web sites or homepages. The stuff that factors into the bounce rate is 25 percent you, 75 percent your visitors, but lets break down the meaning of bounce rate first.
Bounce Rate Calculate
Bounce Rate Defined:
All Bounce Rate really means is the percentage of initial visitors to a site who "bounce" away to a
different site, rather than continue on to other pages on that same
site. So, the "Fliers" is a good way of thinking about these visitors. To calculate bounce rate its:
Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits
Bounces on Google Analytics
These bounces are also caused by people staying less then 10 seconds, in this case it isn't that simple to say that.
What Causes a "Bounce"
- Clicking on a link to a page on a different web site
- Closing an open window or tab
- Typing a new URL
- Clicking the "Back" button to leave the site
- Session timeout
How to Fix Bounce Rate?
Fixing bounce rates isnt that easy in a lot of cases. Most of the reason why bounces occur is because of the landing page being a different subject then the searcher is looking for. Most changes are adding new content or deleting things unnecessary. It all depends on your keywords. If people are finding your "Tips on peeling Apples" hub/site and they search for "Tips on peeling Oranges" then obviously there will be a bounce. Its not what there looking for. This is also different for different kinds of sites.
On an E-commerce site, where all you do is sell products a low bounce rate is key. (Amazon.com for example)
On an information or news site (including hubpages and squidoo) they can have a much higher bounce rate and still achieve there goal.
Bounce Rate for Hubbers / Squidos / Heliums / Etc
Due to the nature of the sites, bounce rates will be much higher then with say your own personal blog or website. Bounces can occur from ad clicks, amazon+ebay clicks etc making it hard to decided what to do to reduce the value. Just because this is true, doesnt mean you shouldn't be monitoring the keywords that people use to find your page, finding the strongest ones and tailoring your page (landing page) to them. If the dam thing is about apples, make sure there isnt and oranges in the bunch!
As for the Grasshopper...
More importantly, focusing on returning visitors vs. new visitors should be focused on more for our lot. Don't focus on it too much though, as Average Time on Site is often a large factor in how much revenue a page will create! So keep training, and one day you will be a master!
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