Car Design quality presentations with a video lecture.

Presentation strategies by Luciano Bove

IAAD Turin Design School lecture

In this video an example about Presentation Startegies for Industrial Design and Car design students. In this simulation (client listening to 2 different Design studio project proposals...) Luciano Bove explanes mistakes made and how to organize the message we want to give and sell to our potential client.

This lecture was given at the IAAD Design school in Turin Italy.

Student Jason Ho (CCS Detroit)

What is a quality presentation technique?

Hi friends,few days ago I saw an interesting comment to an article of mine about "presentation techniques" published on the website Virtualcar.it. It was a question like: "could you explane what type of illustration technique is considered of high quality?" In that article I was explaining how to manage a car design presentation in a design school, what to say and what not to say, how to talk about your concept and sell it without overdoing it...Naturally after the compliments the reader was interested to understand better about the graphics and illustration aspects of a car design final presentation.

To try to answear to that question I will give you an example hoping to be clear. Lets imagine that we are in front of 2 presentations: the one on the right has a great concept, a real good idea...something that could really be interesting to have in a portfolio.The one on the left has a great concept, too. It is different from the other presentation, but a good idea worth to have in a portfolio.


Student work ( AFAD University Bratislava)

Now my question is: why the presentation on the right is the winner? Why am I interested by those drawings and not so much by those of the other student on the left? The answear is simple: because the quality presentation of his/her drawings is at a very high level and because of it I cannot be attracted by the other presentation! So what is important other than a very good oral management of our presentation? The content, and by that I do not mean only the good concept but the representation of it: ideation sketches, color sketchs, renderings, illustrations, technical information, the benchmark, the editorial overall graphics, the choice of general colors, the richness of the all presentation making sure that quality is winning on quantity.

In this article I will not take your hand and drive it be like a professional designer at work, that would be too easy and I would not give you a helpful service. Here I am trying to make you think! Think how to find good works done by others and just start learning by looking at them. Study the technique and , most of all, try it several times. Listen carefully your teachers at school because they are professionals like me, follow them when they make demos in class and copy copy copy...After sometime you will start to develop your own personal technique with your palette, your way to organize your presentation not to be like all your collegues, you will learn how to manage also your quality illustration technique to prepare always great presentations and naturally a good final portfolio.

Good luck,

Luciano Bove

Comments 10 comments

Martin 7 years ago

Hey Luciano

I found your blog by accident, and it is great! I really enjoy reading your very well explained and terrific topics! Thx for sharing :D


luciano63 profile image

luciano63 7 years ago from Paris Author

Thank you Martin a lot for encouraging me! Stay tuned...


Gareth Pritchard profile image

Gareth Pritchard 7 years ago from North Wales

Hi Luciano,

Thanks for reminding me that presentation is everything.


luciano63 profile image

luciano63 7 years ago from Paris Author

Gareth it depends, if draing is used to work in that case yes...it is very important.


Michal 6 years ago

i would like to underline the chromatic coloring, different interesting views of object (interesting perspective), simple graphics but not too much overdone...


Orlando Mifune Orlandini  6 years ago

Your books are for rich people,Here in New York City we live in the streets of this 'Big apple' we can't even afford to pay rent.


luciano63 profile image

luciano63 6 years ago from Paris Author

Michal I agree with your comment!


meta 5 years ago

the fundamental design


Shreyans bafna 4 years ago

Hey is there any tool or tab for transportation designing


luciano63 profile image

luciano63 4 years ago from Paris Author

what do you mean exactly?

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