Teaching Design Management in school
Few days ago I wrote a post on my blog about What Design Schools are Missing (for me). In a few words I know that some design schools are reviewing their design courses programs to make them better and more adapted to our times.
My opinion is that Design Schools are missing a good series of lectures about Design Management! My opinion became so beause of all students' questions when I visit design schools, their questions show clearly that they do not understand how is a real Design Process and how could be a designer career.
The actual finacial crisis showed that to find a job is a harder task than before and that one of solutions to improve our chances to work is the type of training or specialization we get when still in school. Design in general and Car Design are fields havily involved with practice and training. Today Design Process is much shorter than few years ago, this means that all people have to perform in shorter working periods to produce the same quality, this means highly specialized people!
My Blog post was published on Linkedin News and I was surpised by positive comments I received, those comments basically agreed with my position and gave several interesting suggestions to focus correctly objectifs and targets of an eventual Design Management course.
Internships and stages are not for everybody and not enough to give you the right idea (even if they are extremely important). The ability of sketching and modeling like students do is great and fundamental to learn and prepare a convincing book or portfolio, however a good understanding of design management and designer career steps would complete very well any type of Design education course.
ACCD new Graduate Design program
Few days ago I was chatting with two great friends of mine Geoff Wardle (executive Director at ACCD for the new Graduate Program) and Lucian Roska ( Chair and teacher at ACCD Graduate Program for Transportation).
The interesting thing is that our subject was how to help young designers to be ready to manage projects and special projects in transportation companies and R&D design studios. In other words I was mentioning that today design studios are changing and looking also for good designers that are able quickly to be managers of themself and ready to manage projects on a larger scale. The way companies prepare their future is changing and the financial crisis is accellerating this process.
ACCD with its new Graduate Program seems to have taken this matter very seriously, I believe that the school has all sort of talented teachers and staff to organize a very good course ...the point is : find the right way to teach how to use our talent and creativity within a team!
This team wiill be made of engineers, marketing people, designers, product planning people and so on...this is the real challange.
FHS design management course
The FHS design school in Salzburg Austria offers a Design course including a Design Management program.
It is probably one of schools that has a speciphic course about Management, I visited the school and found it very good. Great environment and a very good program, school facilities of very high level including all sort of Labs from modeling to prorotyping.
In the FHS school there is also a small R&D Departement to study new materials issue of wood, a sort of chemical researchers making experiments on wood to create new type of composite materials deposing also patent designs for that.
Here the link: FHS Salzburg, Austria
Design Management notions are important to teach students the other part of a designer job role, the one less artistic but still creative.
Design Management is about how to put all knowledge together in order to get a good product, it is about Strategy and politics.
It is about a certain type of activities that would be better explane to students before they discover it during their working life activities.
© 2012 Luciano Bove
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