Do I Blog or Micro Blog?
Blogging vs. Micro Blogging
Blogs are one of the most powerful means of communication in existence today. With the introduction of Twitter; however, micro blogging has become a contender.
Blogs are websites that contain written copy that can represent just about any style of writing in existence today. Blogs can also contain multimedia including video, podcasts (audio), and photography. There is no limit as to the amount of content that a blog entry can contain. Microblogs are similiar to blogs; yet, they are limited to a certain number of characters. Twitter limits an entry to 140 characters which includes tiny URLs that can link to other types of content.
Many people considering an online presence look at the option being blogging or micro blogging. This is not the correct way to look at it as the two are very complimentary. Micro blogs are very powerful in that entries can become viral. Still, they have a very limited shelf life and, as of the writing of this hub, they are not very well understood by the major search engines. Blog based content, on the other hand, can have an unlimited life time and are generally well understood by search engines.
Strategy: Using Micro Blogs to Drive Traffic To Blogs
Before I cover this blogging strategy, I want to be clear in that you can blog without micro blogging and you can micro blog without blogging. In other words, the two are mutually exclusive. If you have the time, however, the combination of the two can be very powerful.
If you have a blog, you can use a blog post as a target for a micro blog entry. For example, if you have a blog about cooking, you might have a holiday post entitled, "Five Easy Hors D'oeuvre for Holiday Parties". This post could cover five recipes that are easy to make and will wow holiday guests. If your blog has power with the search engines, you might very well see traffic during the holiday season for both short tail and long tail search terms related to holiday party appetizers. A micro blog post with a shortened URL to your blog post that reads something like, "Stressing Out About Holiday Parties? Five Easy Hors D'oeuvre recipes to that will make your life easy." Depending on the number of followers you have and the number of times it gets re-tweeted, you could drive some significant traffic to your blog post.
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