How to Present your Car Design Project

Ferrari proposal by Victor Uribe
Ferrari proposal by Victor Uribe | Source

Introduction, body & conclusion

Dear friends,

It might sound stupid to you to talk about “how to present your project”. Everyone for months works on projects from A to Z, for weeks we make ideation sketching – concept choice – color sketches – explanation drawings – final renderings – models. Why should we talk about “hot to present all this”? Simply because too many times I participate to presentations during which the oral part is poor, in other words students don not pay too much attention to their oral preparation when presenting their projects.

When we start to talk in front of a board of people we have to catch their attention using our words and body language, this part will make a lot easier to the audience to understand our drawings and exposed painted model.

Now I am not telling you to become a sort of showbiz people! No David Letterman or Jay Leno. Not at all. What we are looking for here is a good balance and coherence between your project (drawings, renderings and model), and what you tell to present it!

You cannot explain how your car opens if you “do not have” an explicative drawing of the opening system with arrows and written notes. At the same time you cannot forget explaining how your car opens if you “do have” the full explanation drawing!

The introduction

What I am asking you to do is a simple exercise: use your drawings and stick to them a well-written sentence, words + drawings + model! If we are talking about “apples”, we could start saying, “apples are green and full of vitamins”. With the first sentence, you centered the argument in a very clear and simple way, in communication this is the first important step: to be clear from the beginning. When I listen to someone, I want to understand what we are talking about before going into details, so when we present our project we will start by the concept title “my project is about a 3 seats vehicle for an easy city commuting”. This will be our introduction.

The body

When we start telling about our project we are in the body of our presentation, the body is the middle part after the introduction and just before the conclusion.

We explain, we show, we describe our project. This part is the body. It is during this step that we go into details to explain better our concept, design, and smart ideas. Coming back to our apple example, we could say: “The apple I present to you today is very particular because it comes from North Italy, it is red and full of juice, and this type of apple has a stronger amount of vitamins. This apple is also very indicated for those that have Diabetes thanks to its natural sugar percentage….” At so on!

TJ Vaninetti presentation at Academy of Art University here in San Francisco   Vaninetti's website
TJ Vaninetti presentation at Academy of Art University here in San Francisco Vaninetti's website

The conclusion

The conclusion obviously is the last part of our speech to present our project and it is the most important. The reason of its importance is simple: generally, people are very careful at the beginning and at the end of an event, to make sure they understand what we are talking about we must have a strong introduction and a strong conclusion.

In the conclusion, we have to repeat some sentences of the introduction because this way we reinforce our message. We have to be sure that we convey again our main message when the audience is again careful. Let’s go back to our apple example; we could say “Today we discovered together an important part of the apple world, apples are green and full of vitamins just like a particular Italian species indicated for diabetics thanks to its natural sugar percentage.”

The conclusion will be a sort of summary with some key words. The objective is reinforcing the project mission before words “the end” arrives. With our apple story, we could conclude saying, “Today we talked about apples, green or red, they are full of vitamins and natural sugar. The apple is a great friend to diabetics.”

Thanks for your attention!

© 2010 Luciano Bove

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Comments 4 comments

thevoice profile image

thevoice 6 years ago from carthage ill

great hub detail thanks

luciano63 profile image

luciano63 6 years ago from Paris Author

Thanks for reading!

Dragos 5 years ago

Yes very interesting and helpful. Many Thanks!!!

luciano63 profile image

luciano63 5 years ago from Paris Author

Thank you Dragos!

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    Luciano Bove (luciano63)142 Followers
    41 Articles

    Luciano Bove is a car design manager working at Renault Design, born in Italy he studied at Art Center College of Design in California.

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