Social Media & the Socialization of the Weather

Experiencing the weather through the lens of everyone via social media!
Experiencing the weather through the lens of everyone via social media! | Source

The debate over Climate Change rages on as it has turned into not a scientific discussion but a political one. However one aspect relating to the weather is changing at a tremendous speed, from the way we forecast, to collecting data, communicate with the public and share experiences, the socialization of weather has taken us by storm! (sorry had to throw the pun in!) Just take a moment to think about how in the past you received a forecast...5 years ago it was probably through television and maybe a website like weather.com or noaa.gov...15 years ago maybe it was only The Weather Channel and your local newspaper...30 years ago it was your local television station and the radio. Now think of all the ways you find out weather forecasts... from Twitter and Facebook to local and national Television stations, and millions of websites. Yet now you don't just receive a forecast on a one way stream of information, now you share your experiences, you send in your weather reports, talk to the meteorologist in front of and behind the camera. That one way road of information has now become an 8 lane super highway in both directions. This is the Socialization of Weather.

How Has the Weather become Social?

I have to admit socialization of weather is a very broad phrase, with a multitude of aspects and dimensions, as so much of social media also has. It was only a matter of time before social media would have an impact on the weather industry and the weather dialog in the United States and around the world. As i mentioned before social media broke the typical flow of information from a one way street to really an eight lane rotary going in both directions.

  • Collection of Data via social media (temp reports, rain reports, snow reports, weather observations)
  • Informing Public of Weather dangers through multiple mediums (most important and lifesaving!)
  • Sharing weather experiences (weather related photos and videos)
  • Interaction with Meteorologist (beyond the TV screen!)

A screenshot of one of my articles on the weather social media site WxEdge.com
A screenshot of one of my articles on the weather social media site WxEdge.com | Source

My Instagram Weather Photos

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A screenshot of my Instagram picture from the recent Blizzard of 2013! Follow me on Instagram @BWD316 My Instagram picture of rough waters in Long Island Sound in the fall of 2012.  Follow me on Instagram @bwd316 Instagram Photo: Snow Storm one week after Hurricane Sandy!  Follow me on Instagram @bwd316 Instagram photo: rough waters in Long Island Sound fall 2012. follow me on Instagram @bwd316
A screenshot of my Instagram picture from the recent Blizzard of 2013! Follow me on Instagram @BWD316
A screenshot of my Instagram picture from the recent Blizzard of 2013! Follow me on Instagram @BWD316 | Source
My Instagram picture of rough waters in Long Island Sound in the fall of 2012.  Follow me on Instagram @bwd316
My Instagram picture of rough waters in Long Island Sound in the fall of 2012. Follow me on Instagram @bwd316 | Source
Instagram Photo: Snow Storm one week after Hurricane Sandy!  Follow me on Instagram @bwd316
Instagram Photo: Snow Storm one week after Hurricane Sandy! Follow me on Instagram @bwd316 | Source
Instagram photo: rough waters in Long Island Sound fall 2012. follow me on Instagram @bwd316
Instagram photo: rough waters in Long Island Sound fall 2012. follow me on Instagram @bwd316 | Source

Examples of Social Weather

Jim Cantore on Twitter: Before he was just the enthusiastic Weather man on The Weather Channel, now you can follow him on Twitter, ask him questions, get his personal/professional opinion on weather events.

The Weather Channels iWitness: A part of The Weather Channel's website, it is a section where the viewers send in weather reports, via photos and videos. This reversal of information even gets many people's photos and videos on air!

WTNH WxEdge.com WxEdge is a site developed by a local ABC New affiliate WTNH in New Haven, CT. It is a site hosted by United Illuminating (a local power company) focused on the weather. The site is monitored, run and filled with content by the stations Meteorologist as well as members of the community including myself!!! Members of the WxEdge team are considered contributors and write articles on anything weather related as well as make slide shows and videos. The site is a great space for local weather enthusiasts and meteorologist to have in depth discussions, share experiences, and alert the public to weather events.

Instagram: Although the social app is not focused specifically on weather, it is another medium in which weather is shared amongst the world, making a local event a global one.

Do you follow the weather via social media?

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one of the biggest benefits of the Socialization of weather is also its largest problem and that is: Everyone has an opinion!! Whether it's reasonable or not, social media can spread very important information related to the weather but it can also spread misinformation just as quickly, hyping up storms when no hype is needed, or back lash to a meteorologist's wrong forecast. When people hide behind a computer screen they feel they can say anything. However even with the bad, the socialization of weather has saved so many lives and keeps people informed and in a strange way maybe a little bit closer to nature...

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Comments 10 comments

donnah75 profile image

donnah75 3 years ago from Upstate New York

I love that weather forecasting has gone in this direction. It is at our fingertips and we get so many perspectives. When we want to know the weather right now, we can! Great discussion :)


BWD316 profile image

BWD316 3 years ago from Connecticut Author

I agree donnah75 and you can learn so much more just by interacting with the community and meteorologist! Thanks for the comment!


Sheri Faye profile image

Sheri Faye 3 years ago from Chemainus. BC, Canada

Social media has sure changed the world! Great hub!


BWD316 profile image

BWD316 3 years ago from Connecticut Author

Yes it has! And in so many ways! Thanks for the comment Sheri!


toptendeals profile image

toptendeals 3 years ago from Boca Raton, Florida

#happy2years of hubbing =) Hoping for a safe hurricane season this summer =)


BWD316 profile image

BWD316 3 years ago from Connecticut Author

thanks for the comment toptendeals! I'm hoping for a safe hurricane season this summer as well!


susi10 profile image

susi10 3 years ago from The British Isles, Europe

#happy2years

This is a very interesting hub about the socialization of weather, I never really thought about how the collection of weather data has become so digital, it appears everything around us is going digital!

This is an excellent hub. I have shared it with my followers.


BWD316 profile image

BWD316 3 years ago from Connecticut Author

Thanks susi10 i'm glad you found it interesting and thanks for the share!


Mel Carriere profile image

Mel Carriere 19 months ago from San Diego California

If we had weather here in San Diego I am sure I would be following it on Facebook and Twitter. Social Media has crept into every aspect of our lives now, mostly for the greater good, I can't see why the weather should be immune. Great hub!


BWD316 profile image

BWD316 19 months ago from Connecticut Author

Thanks Mel! I'm sure many would love to see beautiful weather reports out of San Diego all winter long...or it might just make them jealous lol, thanks for commenting!

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