Tips on Storytelling to Audiences
Below are pictures of Sydney Harbour Ferries
The Power of Storytelling
Masters do: others teach - is it true?
There is an old saying pertaining to 'The Arts' in general along the lines 'that those who cannot excel in, say, painting, or writing or playing great music, teach.' This is a rather cynical way of looking at those who dedicate their lives to helping others. For it is natural, almost instinctive within us, to want to teach others what we have learned. This is certainly the case with me. I've been telling stories to audiences for well over thirty years and now wish to teach others how to do this. For I am passionate about storytelling. I believe it to be the most powerful, most effective medium in bringing about change in others. Nothing appeals more to the emotions more than a story well told. In fact, it is difficult to think of any public speaking scenario which would engender a change in the hearts and minds of an audience other than their listening to, and being affected emotionally by, a story.
It is with this in mind that I propose to bring my experience of storytelling to this website so that members might read, learn and, hopefully, practice some of the skills and techniques advocated here..
Many Ferry 'North Head.'
A definition of a story
A definition I like reads: "A story is an imagined - or re-imagined - experience narrated with enough detail and feeling to cause your listeners to imagine and experience it as real." You don't retell a story, you relive it!
What does storytelling do?
A world famous keynote speaker, Robyn Seager, says, "People never forget how you make them feel." In our human, one-on-one relationships we can make people feel by our body-language, our words and, most importantly, our deeds. But as an storyteller on stage in front of an audience, the most powerful way to have them remember us is to make them feel good. This does not necessarily mean make them feel ecstatically happy, or dreadfully sad, though storytelling does not rule these out. It does mean that your story needs to be gripping, seen as personal to them - in meaning, at least - and best of all uplifting, inspiring. Inspire people and they will remember how you made them feel.
We react physically when someone tells us a story
The storyteller needs to remember that each person in the audience is both the 'experiencer' and the 'observer' of the story. They experience the story by automatically interpreting it with pictures in their minds. These pictures imbue emotions, and they observe the mental movie and feel the emotions simultaneously as the story unfolds. But they do far more than this. They actually record what is being said within both mind and physicality. It lodges in there in their bodies. Place an electroencephalograph (EEG) machine's electrodes on a person's head and show him data as dot points or figures on a screen, and a small area of the brain lights up. Just one tiny area. Tell him a story which arouses his emotions and his brain lights up like New York City after dark. There are lights winking on and off all over the brain. These indicate all manner of the story being recorded and assimilated. The reason is that we react physically when someone tells us a story.
The story will be remembered whether it remains within easy recall or not. Nothing of this nature is ever really forgotten. Told well enough, a story can bring about changes in the brain's synaptic pathways and thereby change the life of the listener. That change might not be immediate - probably will not be. But in the long term it could help bring about a different interpretation of the world - even a different philosophy of life. That is how powerful a story can be.
My favourite Manly Ferry South Steyne. A beautiful ship
So, to summarise this brief piece on Storytelling - What does storytelling do? It makes the listener reflect on what they know as they connect with you. The storyteller's job is not just to convey knowledge, even wisdom. It is to get the listener to think and feel. They'll ask, albeit almost unconsciously at times, "How does this apply to me?" They'll reflect on the message in the story - if there is one - and could well apply it in their own lives.
Stories are inspiring when they are: understandable, memorable, and emotional. And I'll finish by saying that the closer the story is to the teller's heart - if told right, and with passion - the deeper it will lodge itself in the mind and hearts of your listeners.
It is stories which change the world. May you learn to tell stories well.
More tips on storytelling
Exemplify what you're advocating
If a speaker is to gain and keep the attention, respect and credibility of an audience he needs to be accepted as an exemplar of what he is advocating. To use an old fashioned saying, he needs "to practice what he preaches," or to use today's Speakers World parlance, he needs to "walk the talk." It does not take an audience long to realize one way or another if the speaker is actually genuine to his teachings, and much of this is revealed in the stories the speaker puts in his presentations.
The stories we tell and the way we tell them reveals a lot about us. Of course, not every speaker is willing to tell certain stories. They're his secrets. But it is well known that the secrets we hide can have a devastating effect on our lives. They undermine our peace of mind and, often, become physically manifest in the form of some sort of illness, so it behoves us to 'get our secrets' out there.' The rewards for doing this far outweigh those of keeping quiet. To quote highly acclaimed Educationalist, Jane Langdon, "The path to each other" - and isn't this what we want when we're a speaker - "starts with our own vulnerability."
This is the Queenscliff, one of a later breed
The courageous first step of telling an audience something about ourselves which we've been reluctant to reveal to anyone, let alone a large group, is self-liberating. But such self-liberation comes at a price. The price is the fear we have as we choose to reveal something in our secret self-image to our listeners.
But oh, how an audience loves and admires the speaker who has the courage to present their own embarrassing moments, their fears, flaws, failures and frustrations. When we use our own embarrassing or self-shame moments in our personal stories before an audience we help liberate them. Yes, we help set them free. For they see you doing it and it gives them courage to do likewise. You're in the vanguard and they are likely to follow.
Now, remember our purpose in public speaking is not perfection - it is connection with our audience. It is not what is said. It's what is understood. If we tell a story based on our beliefs, and even better, our experiences - beliefs or experiences the audience already hold - our speech is 'bullet proof.'
Here is The Narrabeen. One of the more modern vessels
Selecting that personal story
What sort of personal, self-revealing story should you choose when you decide you wish to make a particular point? Firstly, consider the point. Turn it over in your mind. Then select an event or incident from your life you can fashion into a story. Are you willing to tell this one! Do you have the courage?
The most powerful story is one from your own experience remember. If it happened to you, or you experienced it, you have that credibility I wrote about at the beginning of this essay. Second hand stories are good. Even stories you've gleaned from resources fairly well removed from you can be used if they are interesting enough. But by far the most powerful are you own stories. Use these wherever you can.
So here is the process: Know the point you wish to make. Pick a story which makes one strong and simple case that exemplifies that point. Do this first. Then work on the speech so it becomes so riveting, so interesting, so emotional that the audience is right in there with you as you envision and present your story. Make the point! Make it more than once if its wordage fits in well. And if it is a long story, make the point several times - the same point! Do this, and your speech will be both a heart and a head winner. It will lodge. It will stick. It will be taken away to help change the listener's life. And isn't this what we're all about as speakers?
More by this Author
Ways to boost creativity and innovation.
Public Speaking tips. This one deals with Toastmaster Evaluations.
"You see it when you believe it," says Dr. Wayne Dyer. So many of us will not believe UNTIL we see it and wonder why the things we want take so long to come into our lives.