Yellow Letter Marketing
What Is Wrong With You People?
The talking heads on T.V. proclaim that this is a "bad" economy, or that "times are tough" don't they? That is just ridiculous and stupid. I've been in the real estate business since 1999 - working with highly motivated owners of real estate and dealing with buyers alike. I will admit that times have changed a bit from what it was 5 to 6 years ago, but time arent tough. The only thing that needs to happen here is that people need to get off of their ass and make the adjustments that are necessary to survive in this day and age.
Just because of increasing gas prices and a new President, does that mean that people will quit having children? Does this mean that they will no longer relocate on their jobs? Does this mean that military will no longer travel? No! And all of these situations are reasons that people need to move into a new (or different) house. Thus , the need for real estate has only changed, it hasn't died.
There will always be a swing in the market one way or the other. It will always be one or the other - either a buyers market or a seller's market. It's up to you to make the determination of what needs to be done to serve those that need it the most, and model your business around that.
I think that's enough of my soap box. I see toooo many people - all over this country - who are making money doing real estate deals - rehabbing, wholesaling, short sales, and lease options.....simpley because they've learned to make the necessary adjustments. Will this be you??
Example of Yellow Letter Marketing
How to Change Your Business Model FOREVER
I know that was a very brave statement for me to make. But it's true. In fact, I've been working with real estate investors for nearly a decade and have seen transformations made in their business immediately when they start using yellow letter marketing.
Yellow letter marketing changes the way you look at marketing dollars It now becomes a true investment when you actually get returns and conversions like you do when you use the yellow letter. It has a very captivating way of initiating a phone call, which puts YOU in charge of the conversation. Your leads are now all classified as "warm" leads, which makes them 57 times more likely to do business with you as opposed to cold calling them.
When you take your business seriously, you'll discover that marketing is what will keep you alive in the game. It's the tool that keeps the machine running smoothly. Once the marketing machin is turned off, your business dies. You r income stops, and you are back at square one.
Marketing can be a daunting task for most people. it takes away from the time that you need to spend focusing on your business. It's highly recommended that you find someone that you can outsource your marketing campaigns too, and let them make sure that you have leads coming in. The best bang from your buck will come from a highly targeted, personalized yellow letter campaign. This ia sure fire way to generate quality leads at a very high response rate.
Yellow Letter Marketing is the perfect solution for real estate entrepreneurs to make one call and have your entire direct mail/yellow letter campaign put into cruise control.
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