Reinvent culture, package it to generate revenue to pump up the economy by allowing culture to create products--tourism, technology, media, and art that could influence the world. - "Seoul's got Soul", National Geographic [in a Nutshell].
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@Kadi2428: but how specifically? culture in itself by default IS useful, less it won't be part of a system/way of life.
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By showing how useful their culture is to that society
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