I think that most Americans are oblivious to it at this point. I feel that it is overwhelming and needs to dialed back 1000%. A few years ago, you would have never seen a sexual scene during commercial breaks on prime time TV. That was saved for late night. Now you'll see it at 7 am, noon, 5pm, etc. Just look at the Carl's Jr/Hardee's commercials...she's eating a burger but not really. Everything is oversexed and nothing seems to be off limit. Even some of the kid's cartoons make innuendos to adult themes. Now we have to give "the talk" to kids at age 7 or 8 instead of waiting until they are teens. If not, we run the risk of their more saavy friends or the TV teaching them all about it.
The climate is definitely oversaturated and too relaxed about things that should be sacred between a man and woman. Sex shouldn't be so meaningless.