Honestly, I think it's partially for the fact that if it was "easy"... we wouldn't appreciated anything. When I was a kid, I busted my arse for the POS cars I had to drive around, but they were mine, bought and paid for with money I earned, and I treated them like a Rolls or a Bently. Compared to the "rich" kids riding around in Mommy and Daddy's shiny new cars, and thrashing them relentlessly because they had no respect for what it took to pay for them.
On the other hand, I think life has become more complicated than it needs to be, and that's all of our fault collectively. It used to be Monday through Friday 9-5 was sufficient enough to earn the money to support yourself and your family, and still have enough time left over to actually enjoy your life and your family.
Now we're all so caught up in this idea that we have to have everything and we have to have it all right now that everyone... rich, poor, employer, employee... all races, colors, creeds, and religions... we've all lost sight of what's real and what's important.
I'm just as guilty as anyone else. It's all about more more more... which means more performance, more stress, more hours, more hassle, more demands... whatever happened to "stop and smell the roses"?