towards the concept of the self? Why do some people feel that to have a high sense of self, individuation, and self-regard is considered to be selfish in the most negative sense? Why some people always place the needs and desires of others and theirs last, if it all? How does birth order and/or family size have an influence as to whether a person has a high, low, or no sense of self and individuation?
By being altruistic, it encourages others to be altruistic as well. E.g. If you watch my back, I'll probably return the favor by watching yours.
When someone goes all cowboy and places #1 above everything else, guess what. No one's going to trust that guy, especially not in any sort of crisis--he's gonna bail on you the first chance he gets. Fork that guy. Fork him in the eye.