Australia the Movie
Hot Pics - Smart Marketing?
Australia, the movie, has been making waves in Australia the country for several years and its now due for release late November 2008. Baz Luhrmann the highly successful Australian director is again working with Nicole Kidman who starred in his previous hit Moulin Rouge (2001). When Nicole Kidman made Moulin Rouge she was an up and comer, now though she is definitely an A-list star. Although much has been made of Australia's stunning locations, its interesting that most of the publicity shots involve Nicole Kidman hot and wet or just plain wet: admittedly it does rain rather a lot in northern Australia in the wet season, its also hot with temperatures well into the 30C's while filming. I do think though that Luhrmann has learnt just a little from Bollywood and that all old fall back of getting fully dressed stars wet, very wet.
Nicole Kidman's original co-star in Australia was supposed to have been Australian bad boy actor Russel Crowe but he was replaced early on with Hugh Jackman: and I for one am pleased that they did. Jackman, at least in the publicity shots, seems to spend a lot of time looking very good looking in a grungy sort of way, or on a horse - which makes most men look good.
Australia Movie: Trailer
Australia Movie: The Plot
Australia is the saga of an English aristocrat: Lady Sarah Ashley (Nicole Kidman), who arrives in Australia on the eve of the Second World War to reclaim her family inheritance. While droving her cattle from her remote station in the Kimberley's to Darwin, she falls into the manly embrace of, the totally unsuitable, local stock man (Hugh Jackman). So "Gone with the Wind" goes down under? No not really, think more maybe Priscilla, Queen of the Desert: some of the scenery is breathtaking and that was with a very,very low budget.
You see I find it quite amusing that the publicity stills is very slanted to the "sex sells" approach, I am expecting a rather subtle bait and switch tactic from Baz which will see the movie actually sell the countryside, with maybe just a little sex and story on the side.
Australia Movie: Unoffiicial Trailer
Selling Australia: The Country and the Movie
Tourism Australia are hoping to jump start their inbound tourism campaign based on Australia. New Zealand got years of bumper tourist numbers off the back of Lord of the Rings and even Nottinghill got a boast from the movie of the same name. Turning moviegoers into tourists or even convincing them to move to Australia is tricky though - and the weak US economy isn't helping. The recent opening up of the trans-Pacific air routes and drop in the Australian dollar will help though. The synergy is irresistible: Tourism Australia is spending A$40 million on the campaign which will include TV and movie ads, as well as on line and print ads. Meanwhile 20th Century Fox is getting publicity for the movie - everyone happy. The big-budget movie is becoming the a perfect commercial for Australian Tourism. Especially if it's made by a famous Australian director who's working for a movie studio controlled by an Australian-born media mogul. Coincidence? Not!
Hopefully thought the official Tourism Australia campaign will be a little more sophisticated than the approach of Darwin's local paper!
Own Australia Now!
Where was Australia Movie Filmed
Filming of Australia: took the cast crew all the way from Sydney to Darwin and back again. Initial filming began in Sydney but then moved for months of filming in the small northern Queensland town of Bowen. Why Bowen? Bowen was the movie double for 1941 Darwin as between bombing raids and cyclones Darwin doesn't have any historic buildings left.
The most challenging filming was on the real-life Kimberley cattle station Carlton Hill Station (Faraway Downs in the film) which was delayed by several weeks because unseasonal rain turned everything from roads to the set to a sea of red mud and marooned Kidman's lavish wooden homestead in the middle of a lake. Cast and crew camped with the big stars staying in Kununurra - a mere 50 odd kilometers away over corrugated dirt roads (that's actually an oxymoron - all dirt roads are corrugated in the Australian outback unless you are literally following the grader!).
Looking for the scenary and the details of the filming: well that's the next hub!
What are Your Thoughts - Does Sex Sell?
This is a slightly cynical attempt at testing to see whether sex will sell this hub. I know that there is vigorous debate from time to time on hubpages regarding the largely pictorial hubs which feature fully clothed wet Indian actresses. So the promotion posters of Kidman and Jackman clutched in a wet embrace caught my eye.
Oddly my partner just looked over my shoulder and went - what ??? He's never done that before - maybe I'm onto something?
Comments 41 comments
- Australia Movie: A Baz Luhrmann Film
Official Australia Movie site
- AUSTRALIA - A Baz Luhrmann Film
Australia movie fan site
- Nicole Kidman Profile
Elegant redhead Nicole Kidman, known as one of Hollywood's top Australian... Visit IMDb for Photos, Filmography, Discussions, Bio, News, Awards, Agent, Fan Sites.
- Nicole Kidman - Wikipedia, the free encyclopedia
The definitive word on Nicole from Wikipedia
- Hugh Jackman Profile
Born in Sydney of English parentage, and the youngest of 5 children, Jackman... Visit IMDb for Photos, Filmography, Discussions, Bio, News, Awards, Agent, Fan Sites.
- Tourism Western Australia Official Site
Australia the movie: Western Australia is the real home of Australia the movie. Create your own epic real Australian adventure, fall in love with the Kimberley landscape.
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