Bubblegum Pop and the 1910 Fruit Gum Company

1910 Fruit Gum Company is a bubblegum pop band popular in the 60s in America. Some of their greatest hits were “Simon Says”, “May I Take a Giant Step”, “1, 2, 3, Red Light”. “Goody, Goody Gumdrops”, “Indian Giver, Special Delivery and “The Train”.

This band first called themselves Jeckell and the Hydes playing in New Jersey in 1965. Members at that time were Frank Jeckell, Floyd Marcus, Pat Karwan, Steve Mortkowitz, and Mark Gutkowski. One of their first hits was “Simon Says” and it rose to number four on the U.S. Billboard Hot 100 Chart and got to number 2 in the U.K. Singles Chart.

Soon the 1910 Fruit Gum Company began touring and would open for such major acts like the Beach Boys. Another string of hits followed and “Simon Says” went on to sell over three million records, then came “1, 2, 3, Red Light” which rose to number 5 and “Indian Giver”. The last two hits sold over a million records and all three of the songs were awarded gold discs.

1910 Fruit Gum Company was lucky to have picked the right sound and to have become popular at the right time when bubblegum rock was popular. Their first album came out in 1968 titled Simon Says. It included their hit song for which the album is titled and other novelty songs such as “Pop Goes the Weasel”.

Their other albums consisted of 1,2,3 Red Light which included such hits as “Yummy, Yummy, Yummy” and the title song.

At the beginning of the 21st century two of the original members Frank Jeckell and Floyd Marcus put the band together again with some additional musicians. They began touring again however are finding it hard to find places that are willing to book 1960s acts. Of course faithful fans can always be found. During Christmas 2007 they produced a Christmas album. Their Christmas album includes songs like “Feliz Navidad” and “Jingle Bell Rock”.

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Comments 6 comments

billybuc profile image

billybuc 12 months ago from Olympia, WA

I had completely forgotten about this band. I only remember "Simon Says".....well, thanks for a trip down Memory Lane


Gypsy Rose Lee profile image

Gypsy Rose Lee 12 months ago from Riga, Latvia Author

Glad you enjoyed the trip down memory lane. I sometimes listen to them on YouTube Bill. Their most popular songs get played on the radio here now and then.


manatita44 profile image

manatita44 12 months ago from london

That was a shorter one, Rasma. Interestingly, I know nothing about them. Still, since they created some waves it's good that you mention them. Much Love.


Jodah profile image

Jodah 12 months ago from Queensland Australia

I cannot remember the name of this band at all but I do remember their hit "Simon Says"..thanks for the refresher.


bravewarrior profile image

bravewarrior 12 months ago from Central Florida

I know these songs (and all the childhood games), but never knew the name of the band. Thanks for this fun blast from the past, Rasma!


Gypsy Rose Lee profile image

Gypsy Rose Lee 12 months ago from Riga, Latvia Author

Their music always had these very catchy tunes. Love to you too, Manatita.

You welcome Jodah.

You welcome Shauna. Now you know why I never get tired of listening to the oldies.

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