Creative and Shocking Road Safety Campaign Ads

Over time, driving becomes a so usual activity, that people often forget how dangerous this activity can be. When driving a car you must be extremely careful. First of all, you should strictly observe the following: fasten seat belts, keep track of all signals and obey traffic rules (check more tips on safe driving).

These creative, inspirational, and sometimes even disturbing road safety ads also try to convey the same message. So please be responsible and drive safely.


"Seatbelts keep people together". Rodney District Council campaign
"Seatbelts keep people together". Rodney District Council campaign
Source
“Don’t be reckless. Stay safe” - a giant cleaver shaped poster on train crossing gate in Indonesia
“Don’t be reckless. Stay safe” - a giant cleaver shaped poster on train crossing gate in Indonesia
Creative safe-driving billboard campaign by Saatchi in New Zealand. It shows a succession of family snapshots on roadside ads clustered closely together. “Don't let your life flash before you,” say the final boards. “Slow down".
Creative safe-driving billboard campaign by Saatchi in New Zealand. It shows a succession of family snapshots on roadside ads clustered closely together. “Don't let your life flash before you,” say the final boards. “Slow down".
"Buckling up can save lives". German Road Safety Organisation (DVW) campaign
"Buckling up can save lives". German Road Safety Organisation (DVW) campaign
“Every year 40 people die using a mobile phone while driving.” Dutch Association of Traffic Victims campaign.
“Every year 40 people die using a mobile phone while driving.” Dutch Association of Traffic Victims campaign.
"Make sure you and your teenagers stay safe on the road. Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving." Vodafone campaign
"Make sure you and your teenagers stay safe on the road. Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving." Vodafone campaign
“Sleepiness is stronger than you”. Don't Drive Sleepy Project by ThaiHealth
“Sleepiness is stronger than you”. Don't Drive Sleepy Project by ThaiHealth
"Don't talk while he drives". An outdoor advertising campaign using disturbing photography by Bangalore Traffic Police
"Don't talk while he drives". An outdoor advertising campaign using disturbing photography by Bangalore Traffic Police
"The back seat's no safer. Belt up".
"The back seat's no safer. Belt up".
"Sleep before you drive". Saab campaign
"Sleep before you drive". Saab campaign
Don't drink and drive BMW campaign
Don't drink and drive BMW campaign

If pictures are not impressive enough, check out this video which compiles several road safety ads. But keep in mind, most of them are very disturbing!

You and your loved ones have only one life. Please drive responsibly!

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Comments 2 comments

Jason Matthews profile image

Jason Matthews 2 years ago from North Carolina

Very interesting! Those are some crazy ads. In your opinion, do you think they are effective?


Shushanik profile image

Shushanik 2 years ago from San Francisco Bay Area Author

I think they are. At least for me they were. When you see something like that you think twice, they really touch the soul...

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