HD Theater is gone - it's now Velocity. What happened to HD Theater?
October 25th, 2011, Lutz, Florida - You may be wondering, what happened to HD Theater? as you're flipping through the channels. You may not have heard that Discover, the owner of HD Theater, decided to shut the doors and rebrand as Velocity. So how does this affect you?
We're going to talk about what happened to one of your favorite channels, HD Theater, and how Discovery's new channel, Velocity, may even serve you better!
UPDATE [12/15/2011] Effective on Wednesday, December 14th, 2011, by 5pm ET Palladia and Velocity will be available only in the Blockbuster Movie Pass and Dish America Silver and above. I will update the rest of the article.
What is Velocity? Is it similar to HD Theater?
To put it simply, Velocity is a turbo-charged channel geared towards an upscale male lifestyle. New shows will be coming out, classics will be remaining, and its time for a channel dedicated to the adventure, the leisure, the sports, the toys (automotive, of course), and the travel of the upscale man.
Chances are if you enjoyed HD Theater then you will probably enjoy Velocity, but Velocity is attempting to change the game. They're focusing on a market niche that they consider to be wildly under served - wealthy, upscale men. Discovery's website for Velocity describes what the channel is all about, lists popular shows that will continue, and boasts things such as character-driven programming, multimillion dollar auctions, and insider guides to help you live and manage 'the good life."
What channel is it, and what package is it in?
As it relates to DISH Network, Velocity is residential channel number 364. It is an HD-Only channel, which means if you have a Standard Definition package you will not get this channel. Discovery's Velocity is found in the following DISH Network packages:
- DISH America Silver
- DISH America Gold
- Blockbuster Movie Pass
How do I make sure I'm getting Velocity in my package?
It's simple. If you're a DISH Network customer, and you are subscribed to any of the above channel packages, then you already have the channel. Just tune to Velocity channel 213 and start enjoying the programming!
If you have DIRECTV, you're out of luck ... No Velocity on DIRECTV!
Sorry. If you have DIRECTV you will not be receiving Velocity until they decide to pick it up. They might, they might not. You many want to check out their competitor, DISH Network and see what type of deals they have going on right now.
Want to learn more about Velocity?
We're glad to bring you this update. We will continue to bring you more as they happen. If you're interested in learning about the rebranding effort, check out this case-study by Impossible Network.
If you have specific questions, just feedback in the comments below and we'll do our best to answer your questions. If you need to check your DISH Network account, you can log on to their site here: www.dishnetwork.com.
Your DISH Network retailer,
Satellite Solutions Network, Inc.
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