Go Compare Ad - Have We Lost Our Sense Of Humour?
There has been a bone of contention in this country over the last few weeks. On the one side we have the politically correct numb heads and on the other, the English sense of humour. The challenge has been put to the test through comments in the newspapers, online and on TV. It really is an us or them situation.
The game is on. Our sense of humour is being taken from us and we as English who stand tall and proud, are not going to go down without a fight. What's it to do with? A TV advert concerning Insurance called Go Compare! So why am I getting annoyed about an advert for insurance? Well let me explain.
The one thing about the Brits is the fact that, I believe, we have the best sense of humour in the world. Okay the rest of the world may not agree, but then they probably do not understand a word we are talking about when we joke! We have a dry, wicked sense of humour that seems to be disappearing at a fine rate purely because we have two things to contend with. The political correct people who wrap everyone up as cotton wool bunnies, and various people from around the world who live here but just don't get it!
On the other side is the born and bred Englishman who will find humour in the most dire of situations. Which is me of course.
For a start, adverts on TV are usually boring, especially car insurance, health insurance and pet insurance. So what can they do to get us to notice them?
The game is on. Bring it on you miserable nanny state cotton buds. You are not going to win this argument. If you do then I am emigrating to the States as they know how to laugh. So yeah go on, go away and rock your nanny state, cos your not going to get me! I am British, and my sense of humour is one of the most important things about, well, being a Brit.
So, what started this battle of in the first place? Adverts! There is one particular Ad that drives everybody in Britain totally insane! Every time it comes on TV, the majority of us from the far reaches of Scotland, down to little old Cornwall, pick up something, usually a cup, and throw it at said TV. That's how annoying it is.
In a nutshell, it's a car insurance advert. Nothing wrong with that you may add. Oh yes. When I explain the fact that there is a very robust guy, with a huge mustache singing in everyone's face, GO COMPARE for car insurance, the name of the Advert, then you will see what I mean.
So the clever Ad people decided to blow him up! Yep, you got it. They got one of our own tennis Players, Sue Barker, who is famous for her sport tv programme, and placed her in the upstairs window of a house.
As the large guy comes to the door to sing right in someones ear, she fires this great big yellow blunderbuss type rocket missile thing at him. Just like slapstick comedy all you see is a great big hole, with smoke coming out of it, and the guy crawling out with dirt on his face. At the end, Sue Barker is seen pulling off her balaclava and grinning at the camera as if to say, Yeah now that shut him up! Slapstick, pure Slapstick. Just like Tom and Jerry, Laurel and Hardy, and of course Charlie Chaplin.
Me being me, I had to get involved. And of course its driven me mad, and yes I have sworn until the air is blue, and my temper is about to explode. On one particular site I am ranting like a maniac. Do not take my sense of humour. Don't talk rubbish! So, instead of telling you, I will show you the letter comments from the page.
All Names Changed For Privacy.
Tom (part of a very long comment)
Does the ASA only come into play once an ad is broadcast? Isn't there some process of screening and approval before it gets aired?
Where else would young children be allowed to watch an innocent man (a philanthropist you might say) being blasted into the ground by a missile-toting woman? (It’s not just a gun is it?) Is this the result of too many media graduates inpower getting their own way?
The star of the ad! Mr. GoCompare himself.
Beat the Andrex puppy? Knife the Churchill dog? Microwave the Felix cat?
Ah no. We wouldn't dream of hurting animals in ads..!
I'm a foreigner too. Where do you come from? Chances are you're a foreigner too.
On my way back through Chesham today I noticed a poster version. 'Go compare' had been crossed through and replaced with 'Go jump off a cliff'. With an image of him actually doing so (or being pushed).
It's appalling and embarrassing. A cheap marketing ploy. (Oh dear lord!)
sara In reply to my, 'What The Hell'?
Ah, humour! That's what it was. It's just I didn't recognise it as I wasn't laughing. Or even chuckling.
Were you? And did you/would you laugh at the Ford Ka evil twin ad? (Haven't seen it myself just referencing localjoker).
I thought we had done away ('scuse that) with Tom & Jerry.
And frankly if we get rid of all the other ones you name... good!
I stand my ground and say that it's the dual messages (i.e. hypocrisy) in the media that really irks me.
My Reply So Far. Well, not entirely true, but I am leaving out the insulting ones!
I don't believe that English people should have to give up their humour just because people don't like it. It was a joke. Done away with Tom and Jerry? haha! Oh you poor little delicate thing! grown up in the nanny state, make sure you only watch cartoons where everything is cotton wool and bunny wunnies!
Oh god help us, what is this country coming too? On a serious note, why the hell should the brits get rid of our sense of humour just because some of the world is evil? we have always laughed at things in adversity, that's what gets our great nation and armed forces through the worse of it. Hiding behind political correct poop doesn't help anybody. Watch the advert, it is FUNNY!
I also forgot to add Slapstick Humour! What about those old Charlie Chaplin films? Abbot and Costello? Laurel and Hardy? They are classics and taught at many colleges for Media Studies. So you want them taken off too? This is what that advert is, purely innocent Slapstick Comedy. Maybe you should write to the colleges and tell them to take all the above down as they are too violent!!
The Annoying Ad!
So Funny! But What Do You Think? Just Remember We Have Had To Put Up With Him Driving Us Mad For Years!
So, after watching the Adverts, what do you think? Make sure you watch to the end of the second one, to prove that the guy, Mr. Go Compare, with the mustache was okay! Are we Brits still allowed our sense of humour that has got us through may bad adversities like war? Or are we going too far? Do you think we should pander to the terrorists in the sense that we cannot even make a joke about a rocket launcher? Or am I completely in the wrong?
So, do you think its okay to use slapstick humour in an Insurance firm advert? Or do you think Insurance should be shown as a serious Ad and more to the point, not allow any form of violence however funny?
You Decide! But go easy on me, my English sense of Humour can only take so much! Joking!
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