Martha Stewart - There's No One Like Her!
Martha Stewart on Amazon
"Being Martha is a personal-at times a searingly personal-account of Martha's life from the inside, by a friend. It's fascinating-very anecdotal and very emotional. It won't be like anything else you've ever read about her."
-John Small, editor of SaveMartha.com
About Martha Stewart
"Well, she's no Martha Stewart!" Ever heard that? Perhaps not directed at you but you have heard it. It's said all the time.
What a claim to fame for a person to be used as the genuine article--the real thing-- against which all others who purport to be accomplished decorators, distinguished pastry chefs, superb gardeners, or "hosts of the excellent kind" are compared to!
Who ever can be a Martha Stewart except MARTHA STEWART? Nobody. She's it. There is no other.
But who is she? Where did she come from? How'd she get this way? Come on. What's her secret?
First, of course, is her extreme talent. She's got the touch. She's brilliant! She has an eye for what's beautiful. And Martha Stewart understands our need to have that beauty in all of our lives...beauty that we can afford.
Next, is drive. She is driven. Her need to achieve is what got her where she is today-- a brand to which none other can compare.
Martha Stewart touches us all in some way or other through her magazines, books, television, multiple websites, plus stores, stores and more stores. Her name is on products on Amazon, at Macy's, JC Penney, K-Mart, Home Depot, Staples and PetSmart, to name a few. Keeping up with the outlets is nearly impossible. Just when you think you know them all, another store is carrying a Martha Stewart line.
Like her or not --and I like her--Martha Stewart is an entrepreneur of mega-proportions that nobody can deny. But again, who is she?
Martha is Martha Kostrya, born in New Jersey on August 3, 1941. With five siblings, she is the second-oldest child. In her early teen years, the lovely Martha went to work as a fashion model. She modeled in fashion shows, television commercials and print media, as well. Occasionally she would pick up some babysitting jobs, as well. Interesting Tidbit: some of those children placed in her care were those of New York Yankees ballplayers Mickey Mantle and Yogi Berra!
Following high school graduation, Martha enrolled in Barnard College where she majored in European and architectural history. There she met her future husband, Andrew Stewart. As he was studying at Yale Law School, she branched out into the business world and became a stockbroker, working very successfully in that field for 7 years.
Martha Stewart: Entrepreneur
In 1972, she and Andrew relocated, with their daughter Alexis, to Connecticut. At that time, Martha began to learn the art of decorating, home restoration and even gardening.
Her love for the land influenced her cooking, as well. She insisted on only the most wholesome ingredients, owning her own hens which she raised for fresh eggs and gleaning the best produce from her lush gardens.
Then, she got an idea! She loved being home with her family. What about other moms? So she developed a little business that was built on "mom power". Interviewing other ladies from the community who had a knack for baking and a deep desire to be at home with their kids, she developed what became an in-home catering business.
First, it was cookies. She insisted on only the best, every time. The moms were put to the test! If you were going to work for Martha Stewart, love them as she did, you'd produce excellence or, well, you'd get a hug out the door. Quality control was priority. Each and every cookie her customers would buy was to be predictably perfect, in every way. And it was!
She put the designer cookies in lovely decorated baskets, which were then sold at local gift shops. Later she expanded her market to include catering and planning full events, including wedding receptions and large luxurious galas. Whatever Martha Stewart starts, grows.
Use your Martha Stewart Living App on a new Ipad!
Martha's empire is now encompassed in Martha Stewart Living Omnimedia Inc. which started with the premier of her magazine, Martha Stewart Living, in 1991.
Over the years, other magazines have emerged including Martha Stewart Weddings and Everyday Food. She also has several websites: Martha Stewart, Whole Living, Martha Stewart Weddings, The Martha Blog, and Martha's Circle. If you are interested in home decor, gardening, crafts, cooking, entertaining, healthy living, weddings or pets, Martha has something for you!
Additionally, she has the Martha Stewart Show and an online video presence through her website and the Martha Stewart Channel on YouTube.
August 15, 2011 marked the twentieth anniversary of the premier of her magazine. On that day, Martha unveiled on her show the new Martha Stewart Living Magazine App for the Ipad with a "living" cover. The flower opens before your very eyes!
A Blemish ...
OK, it would seem incomplete to not mention the "blip on the screen" in Martha's life. Afterall, it's been a topic of conversation and center of many jokes for years. When Martha appeared on the David Letterman Show (below) you'll see that she is a good egg when it comes to all the jeers, though they must get tiring after a while!
In case you're too young to remember, or were stranded on a desert isle somewhere, Martha was implicated in an insider trading scandal which, to my untrained eye, was mostly scandalous because it was her! Her failure to immediately tell the truth was the primary reason that she went to jail. That was in 2004.
She was sentenced to 5 months in prison followed by in-home incarceration for an additional 5 months, along with paying some substantial fines.
People wondered if she'd ever bounce back. She was financially devastated. She lost her company. She lost her job. Many, many people lost their jobs, right along with her.
Promoting her brand, during that time, was pretty much unthinkable. Was she done? Well, look at her now. The resilient Martha has come back and come back stronger than ever. She is, after all, Martha Stewart!
David Letterman Pokes Fun at Martha
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