Get to Know the Shadoe, Shadoe Stevens That Is

Shadoe Stevens is one of those guys with an unforgettable voice. I was first introduced to Shadoe Stevens when he was featured as "Fred Rated" in the Federated commercials back in the 80s. He was a guy with that sun-kissed surfer look with big 80s hair and a deep sexy voice.

Depending on what part of the world you're from, you may remember Shadoe as a radio disc jockey, host of Hollywood Squares, from the "Dave's World" television program, or the voice of America's Top 40 countdown, replacing Casey Kasem, or one of the many other things he did.

If you don't know Shadoe Stevens, this is your chance.

Shadoe Stevens
Shadoe Stevens

Radio Stations Shadoe Stevens has Worked At

  • KQDJ (formerly KEYJ owned by his father and uncle) in Jamestown North Dakota where he was America's youngest DJ at age 11
  • KILO in Grand Forks, North Dakota
  • KQWB in Fargo, North Dakota
  • KIKX in Tucson, Arizona (he was known as "Jefferson K")
  • WRKO in Boston
  • KHJ in Los Angeles (#1 in the United States)
  • KRLA (Program director-created the first financially successful album-oriented format for AM radio which launched the station to #1 within 6 months)
  • KMET-FM (Program director-created the first financially successful album-oriented rock format for FM radio and again took this station to #1 within 6 months making this station the most financially successful rock station in the United States).
  • KROQ-FM (Program director-Created a new music format consisting of only "Cutting edge new music". This format is know today as "Alternative Rock". Once again, it only took 6 months for this station to become #1)

Shadoe Stevens in Sept 1989 taken by Alan Light (permission via Wikimedia Commons)
Shadoe Stevens in Sept 1989 taken by Alan Light (permission via Wikimedia Commons)

Shadoe Stevens Fast Facts

  • Born Terry Ingstad on November 3, 1947 and raised in Jamestown, North Dakota

  • Built a radio station in his home at age 10 and broadcast a one mile radius

  • Created a viral marketing campaign leading to his being hired as a host of his own rock radio show at age 11 and was promoted as "The World's Youngest DJ" landing him in Time magazine in 1957

  • Majored in Commercial Art and Radio/TV Journalism at the University of North Dakota and the University of Journalism.

  • Broadcast a weekly rock show in his teens called "Spin with Terry."

  • In high school he worked full-time as a host of the "Mister Midnight" program and developed his now-famous "slow 'n low" style of speaking

  • From 1988-1995, he hosted American Top 40 countdown when Casey Kasem left the show and during this time it was the most successful and widely syndicated radio show in the world

  • Announcer and sidekick to Steve Allen on the Steve Allen Show

  • Appeared regularly on Hollywood Squares and was the announcer from 1986-1989 and again 1998-2004.

  • Appeared on Midnight Special as a correspondent doing celebrity reviews and interviews for major rock groups

  • Starred in Loose Cannon and Dave's World (1993-1997)

  • Frequently been a guest star on Beverly Hills 90210, Baywatch, The Larry Sanders Show, Caroline in the City, Clueless, Burke's Law, Fast Track, and Sonny Spoon

  • Won the Billboard Personality of the Year Award

  • Done voice-over work for countless commercials, Comic Relief, the Grammy Awards, the Emmy Awards, and currently the announcer for "The Late Late Show with Craig Ferguson"

  • Appeared in The Kentucky Fried Movie, Mr. Saturday Nigh, TRAXX and Bucket of Blood

  • Created ShadoeVision, his own production company where he produces radio campaigns for major artists like Elton John, David Bowie, Aerosmith, Talking Heads, Depeche Mode and the Rolling Stones. He also created advertising campaigns for artists like Queen, Fleetwood Mac and Rod Stewart.

  • You may remember him from his 80s television advertising campaign for Federated Group when he played the character "Fred Rated". The Federated Group was regional chain of electronics stores in the western and southwestern part of the United States. Federated grew from 14 stores to 78 stores during the four years and earned him another spot in Time magazine. This also led to a movie deal, TV shows and America's Top 40

  • Won the Cleo Award and Big Apple Award for advertising

  • Working on an art series called "Transdimensional Symbolism of Rocky Waters" that uses acrylics, pen and ink and computer generated printed materials to form a collage

  • Written four children's books

  • Art Director for "The Big Galoot" which should be released soon

  • Currently hosts the internationally syndicated radio show Top of the World

  • Co-founder and creator of Sammy Hagar's new rock station "Cabo Wabo Radio" broadcasting worldwide from the Cabo Wabo Cantina in Cabo San Lucas, Mexico.

  • Married 3 times (1st wife 1967-1978, 2nd wife 1980-1984, 3rd wife 1986-present)

  • Has 3 children, son Brad, daughters Amber and Chyna

  • His daughter Amber Stevens is an actress who plays on Greek.

Shadoe Stevens on "Dave's World"

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Comments 12 comments

TamCor profile image

TamCor 7 years ago from Ohio

Omigosh, Shadoe Stevens--I'll bet you figured that I'd remember him, lol...

I had no idea he was still around and active, but I remember him well from the TV shows, and radio! He has the perfect "announcer" voice, doesn't he?

Thanks again, KCC, for the trip down memory lane! :)


Nelle Hoxie 7 years ago

So I've lived under a rock and I've never heard of this guy. I'll read all of your hubs and you'll get me current. Loved the You Tube video. (I've never seen Dave's World either.)


KCC Big Country profile image

KCC Big Country 7 years ago from Central Texas Author

TamCor, you know why that is, right? Because we're close to the same age. :) Shadoe sure has changed in appearance though, but then it hit me that he's going to turn 62 next month! Yikes! Glad you enjoyed the trip.

Nelle! guess you're quite a bit younger then. "Dave's World" is based on Dave Barry the columnist. It was a great show with Harry Anderson playing Dave. YouTube has lots of Shadoe stuff. It was hard to pick one.


creativeone59 profile image

creativeone59 7 years ago from Gold Canyon, Arizona

Thank for the shadoe Stevens hub, very interesting. creativeone59


KCC Big Country profile image

KCC Big Country 7 years ago from Central Texas Author

Thank you creativeone! Glad you enjoyed it!


teendad profile image

teendad 7 years ago from Richmond, VA

I'd heard of this guy, but I had no idea who he was or that he had such an interesting history. Great hub idea.


KCC Big Country profile image

KCC Big Country 7 years ago from Central Texas Author

I thought I knew quite a bit about him until I started doing the research and found it he had pioneered so much more than I realized. I was impressed myself. Thanks for stopping by Teendad!


Nelle Hoxie 7 years ago

KCC I doubt that I'm quite a bit younger, I'm just hopelessly behind the times. I go for days without turning on the television, rarely listen to the radio. So there's huge gaps in my pop culture knowledge.


Paradise7 profile image

Paradise7 7 years ago from Upstate New York

Oh, KCC, another truly entertaining hub. I really don't remember this guy very well, but he's good.


KCC Big Country profile image

KCC Big Country 7 years ago from Central Texas Author

Nelle, I don't have my TV hooked up and haven't in about almost 2 years I guess. I listen to the radio on the way to and from work. That's it. So, I know what you mean.

I'm glad you enjoyed it, Paradise. He was such a hunk in his day. Then to realize how talented he was in radio biz....then went on to act, now write children's books....


Putz Ballard profile image

Putz Ballard 7 years ago

Great hub

Robert Ballard


KCC Big Country profile image

KCC Big Country 7 years ago from Central Texas Author

Thank you, Robert!

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