Shop The Intervention Store? Are They Serious?
I don’t know that it’s “Arts” or “Entertainment” but have you ever watched the show “Intervention” on the A&E channel? I don’t know that I’ve ever made it through an entire episode because it feels so damn intrusive into other people’s lives and you know me, I’d rather stand on the sidelines of someone’s life and just make snarky comments. So recently I was flipping channels and my television rested on the show Intervention and as I was watching the real life drama unfold, I saw in the bottom right hand corner one of those overlays they put on the screen to advertise something. You know, those annoying borders that started to become popular after CNN started with the damn ticker across the bottom of their screen. I’m always amazed that sometimes when they have nothing to put across the bottom of the screen to distract you from the show you’re watching on their network, some networks have resorted to telling you what you’re watching by putting things on the screen like, “Now: Intervention” perhaps they do this for the people who continually change channels but for those of us really watching the program, you’re little crap you overlay on the screen is really annoying. So there I was watching this man being confronted by his family and two small children when on the lower right hand corner I see, “Shop the Intervention Store!” Are they serious? – Don’t Get Me Started!
First let me say that I did not go on the A&E website to see what was actually in the Intervention “store” as I think it’s much more fun to make shit up. But come on, what could they possibly have to buy? I can barely get through one episode (sometimes having to change channels and come back just in time to see the white words appear on the black background telling me whether or not the person is still sober) so I can hardly imagine buying a boxed set of an entire season of these shows to watch over and over again. I mean, would anyone be interested in that other than the people on the episode? I’m sure there must be t-shirts in the store, you know, either the ones that just say the name of the show or maybe they say, “My family did an Intervention and all I got was this lousy t-shirt!” I also imagine things like the Intervention home game. It’s a game where you deal out all the cards and someone gets the “addict” card. They have to continue to play the game as the type of addict listed on the card which would offer tips to the addict actor (alcoholic – slur your words, cocaine addict – be really hyper, crack addict – get really thin and stare into space a lot be careful not to seem like a Methadone freak, etc.). The rest of the players would need to identify the addict sort of like the old board game Clue, “I suspect it’s Scott who is the addict, he has a heroin problem and he’s just stolen money out of my purse.” That would only be the start of the game, the rest of the game would be staging the intervention complete with new cards to be given out giving everyone their assignment of who they are in the intervention (doctor, wife, child, drug addicted partner, mother, father, brother, you get the idea). Other than the above list I can only wonder if the rest of the Intervention “store” is filled with self-help books (Or maybe books like, “Being a crackhead for dummies”) or audio tapes of the doctor who is on the episodes with that annoying what seems like a Philly accent. I mean, can you think of anything else? Maybe a keychain with a chamber to hide whatever you’re addicted to but if it had the big Intervention logo on the side I think someone would catch on pretty quickly to that one.
I guess anything deserves a marketing campaign and a line of goods but don’t you think some things should just not have a “store” or a website? (Stop immediately thinking, “Um, and Scott why do YOU have a website and should you?”) Look I’m all for showing these interventions on television and I hope that it works for all the people on the show and helps millions more who watch it but if there’s one thing I’ve learned about human nature it’s that we’re a stubborn lot. I think on the whole, no addict ever became an ex-addict until they decided they had had enough. Does the Intervention help get them closer to making that realization? Obviously it does or so many people wouldn’t be doing it right? But then I hear my mother’s voice in the back of my head saying, “I suppose if he jumped off a bridge you’d do that too?” In other words, just because “everyone else is doing it” doesn’t always make it right. And just because there’s no doubt a “Cops” and “Cheaters” store doesn’t necessarily mean there needs to be an “Intervention” store. Shop the Intervention Store! Are they serious? – Don’t Get Me Started!
Read More Scott @ www.somelikeitscott.com
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