Super Bowl XLIV Commercial Review

Super Bowl XLIV

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The Best and Worst of Super Bowl XLIV Ads

The game and all its pagentry have passed as the New Orleans Saints defeated the Indianapolis Colts by the score of 31 to 17 in Super Bowl XLIV in Miami. A record 106.5 million fans watched the Super Bowl on TV according to Nielsen. It is the most watch program in television history eclipsing the M-A-S-H finale in 1983. Nielsen only registers American viewers not worldwide viewership of the game.

As far as the commercials go, there were some touchdowns and some fumbles for a record $3 million per 30 seconds. In my opinion, here are the highlights:

Doritos - Of all the advertisers in the Super Bowl, Doritos came out with the best. Two of their spots were great. The first of the two ads is titled "The Dog Collar" where the dog takes off his collar and puts on the guy sitting on the park bench eating Doritos. The guy sitting on the bench gets shocked when the dog barks. It is pretty funny. The best of the entries is called "Playing Nice" where a man taking a little boy's mom on date and the little boy reminds his mom's date, not to touch his momma and not to touch his Doritos. It is really cute and funny.

Snickers - A very funny ad shown during the first quarter of the game. The ad features Betty White and Abe Vigoda getting tackled playing football.

Hyundai - This ad did not hit points with its message until the end but showing the indecisiveness of Brett Favre is funny.

Late Show with David Letterman - Other than the Doritos ads, one of the most talked about ads showing David Letterman on the couch with Oprah Winfrey and Jay Leno discussing how boring the Super Bowl party is. It was a coup to play on the Leno/Letterman late night rivalry.

The usual companies like Budweiser, E-Trade, Careerbuilder.com, and GoDaddy.com featured ads during the game. I will honestly say most of the ads were not worth the $3 million to air for 30 seconds. Even the Tim Tebow ad that was thought to be controversial really was not. Too many of the companies did not have a direct marketing focus to be Super Bowl worthy. This may have been a year that the game was better than the ads. No matter what, companies will shell out big money for the Super Bowl. The network showing the game reaps the benefits. In this case, CBS comes out smelling like a rose. Also, CBS premiered a new show called, "Undercover Boss" which was the third highest rated after Super Bowl show only behind Friends in 1996 and Survivor in 2001. Super Bowl XLV next year will be on FOX as the networks rotate who will show the big game. Please feel free to leave comments on your favorite ads and vote in the poll.


Snickers Betty White and Abe Vigoda

Doritos - Play Nice

Hyundai and Brett Favre

Late Show with David Letterman

Dog Collar Doritos

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