Glitter Bombs: Hilarious or Harmful?

Glitter used to be children's territory.
Glitter used to be children's territory.

Where it began

It is hard to determine where the first glitter bomb originated and whether or not it was even intentional. Some claim it was the overzealous wedding planner dropping handfuls of colorful confetti into invitations that would cover the table when opened. Other's attribute it to pranksters trying to make a mess or get even with someone for a wrong committed against them. Regardless of the origin, the act of mailing glitter secreted within an innocuous-looking envelope has created an internet craze, and one that has made some entrepreneurs very wealthy.

Glitter prank goes viral

In the opening hours of 2015, a web-based company from the U.S. called www.GlitterAFoe.com was launched amid a flurry of media hype and became an overnight sensation. The site had tens of thousands of visitors within it's first week and showed no signs of slowing down any time soon. Despite the sudden appearance of dozens of clone sites trying to capitalize on the growing trend, Glitterafoe continued to see record-breaking sales.

Get your glitter on

The trend of glitter bombing is a wide-spreading one.
The trend of glitter bombing is a wide-spreading one. | Source

What is a glitter bomb?

While each company has a specific method and delivery system for their own brand of glitter bombs, the basic concept hasn't changed much since the first ones. The idea is that a package, whether it be an envelope, a shoe box-sized parcel or a large box, is filled with glitter, sealed and shipped to the address provided by the purchaser. When opened the product erupts in a shower of colorful glitter. Hence, the glitter bomb.




The prank is simple- the cleanup is not so much

After researching this article, this author is more familiar with the products used by the Glitter A Foe company which offers it's customers two different options that vary in size and, consequently, the amount of glitter secreted within (Stock has hinted that the company has fulfilled several large, custom orders already, so there's a third an option). The most popular choice is the envelope and according to Christian Stock, the company's co-founder, the process is fairly simple and strait-forward.

"When an order is received we check the type of package that was purchased, select the colors and fulfill the order. A shipping label is printed with the name and address that the buyers provided, hopefully they paid attention and didn't send it to themselves, and postage is applied. Depending on the type of package, a triggering mechanism may be required before the package is sealed and shipped." said Stock, adding that, "..no, I will not tell you how we do it, though you could easily find out by purchasing one of our products for yourself, or your foe."

Stock described the process as being completely harmless as far as risk to serious injury, with the exception of the shock factor of receiving this type of unexpected delivery, which he admits is the whole point of his business. According to the website testimonials it would seem that Glitterafoe.com customers agree . One recipient even reported that while he was momentarily angered by the mess left behind in the wake of opening his parcel, the joke was well-received and he even used the promotional letter within to order one of his own, though he opted for the much larger 'Big Bang' option which is said to contain approximately a million pieces of glitter, as a retaliatory response to the suspected sender.

The marketing genius behind this product is admirable due to the fact that the recipient doesn't truly know who sent it, they can only guess, which in turn perpetuates the cycle of vengeance.

Glitter- The gift that keeps on giving.

Horrible or hilarious?

While the effect that glitter bombing has will obviously differ greatly depending on whether one is the recipient or the sender, this author is excited to see his order arrive at the house of his neighbor, the only one on the block with a dog large enough to leave the massive poo's that have been mysteriously appearing like crop-circles in his front yard each morning. Perhaps he will know where it originated, or perhaps he won't. If nothing else, the daily mail-opening ceremony has just gotten a lot more exciting, and a bit nerve-racking.

All that glitters is gold...Right?

How do you stand on Glitter Bombing?

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© 2015 S.P. Kelly

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