The Time Forgotten By Good Taste
For me, the 1970s are the golden age of bad fashion: The time forgotten by good taste. Looking back at photos and music videos from the seventies, two words come to my mind: Outrageously awful. Did men really wear those tacky platform shoes on an everyday basis or even just to go Disco dancing?
I suppose women's fashion was not too bad. Except for the high maintenance airbrushed hairstyles, if fashion did not make justice to the female silhouette, at least it didn't ridicule it the way it did with men: The flared trousers, the shirts, but most insulting of all, the infamous platform shoes. In the early 1970s platform shoes started with a quite slim sole which moved from ¼ inch up to about 4 inches at the peak of popularity. By the mid-seventies, the most ordinary people were wearing two inch deep platforms without a second thought.
I Grew Up With The 70s Music
I grew up with the 70s music. I still remember my father dressed like John Travolta always with a comb in his pocket to tidy up his hair style, and moustache. My mom with her colourful dresses and Farrah Fawcett brushed hairstyle, always had the music on, singing and dancing to the latest hits. Of course, the fashion craze also extended to me and I can see plenty of photos of myself wearing patchwork dresses and even sequined clothes and airbrushed wigs even before I was 5! Now, that is what some people would call child abuse!
Charlies Angels cast (1976) feathery hairstyles were a "must" fashion trend
In the 1970s disco dance clubs created a place for a new kind of clothing called disco wear which was based on stretch clothes and light reflecting fabrics that shone under disco lighting. Gold lame, leopard skin and stretch jumpsuits along with white clothes that glowed in Ultra Violet lights were all the rage for the Discos. Satin jackets that reflected the light and a gold medallion showing on a tanned or hairy chest and the open neck shirt with the collar turned up were de rigueur for men. Hot pants and Spandex tops. Shiny clinging Lycra stretch disco pants in hot strident shiny colours with stretch sequin bandeau tops were often adaptations of professional modern dance wear that found itself making an impact in discos as disco dancing became serious.
Disco Fashion 1977
Saturday Night Fever
Sideburns and beards were popular for men during the 70s
Saturday Night Fever
Films like Saturday Night Fever (1977) popularised the image of John Travolta dancing to the Bee Gees in his crisp white disco suit, glittering gold chains, and hairy chest.
In real life, the action took please in venues like the hedonistic Studio 54: The place to be seen.
Most fashions do a come back. We have already seen the revival of many trends but I sincerely hope that this time at least we give a miss to reviving the worst of the seventies fashion!
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Singer Billy Preston, 1974
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