"To Do" List For Your Independent Film
1. Submit to film festivals, which I've listed a top ten in my previous blog.
*Do not allow deadlines to affect the quality of your film.
*Submit to ten "A" film festivals
*Submit to another Ten to thirty "B" film festivals
*Follow up with festivals
*Promote movie online with website
*Get local media to do some press.
*Set aside funds for for marketing, travel and your festival debut
*Build buzz through all of your efforts
2. Build The Team
You will need the following
*Friends ( for support and for assisting with tasks)
3. Create marketing materials
Start a campaign
*Take production stills during shooting
*Headshots of key cast, crew
*Schedule photo shoot during production, for pictures that might be used on on posters, DVD sleeve, and potentially for magazine covers and press.
*Stickers with movie logo
*Press kit (with B&W, color, and digital photos)
*Website (with e-mail newsletter to promote site)
*Create a "Press Only" area of your website for photos, press materials
*EPK (electronic press kit)
*CD-ROM/DVD Press kit
*Promo items (witty, clever, and original)
*Trailer (Post online)
*Invitations/Postcards to screening
*Plan a Party
*Make a schedule of screenings, parties, events
*List Your goals and keep them in your purse or wallet
At the Festival, make valuable contacts and friends
*Invite reviewers, distributors, and VIPS if you know any :-)
*Distribute postcards and posters at festival
*Contact local media
*Paper the town with your marketing materials
*Give out promo items
*Promote your screening
*Wear something that stands out
*Throw a party
The ultimate goal
*Make contacts with distribution
*Set up post-festival screenings
*Collect all press clippings and reviews
*Explore attending other festivals
*Have a next project
*Send thank you notes
And good luck with your independent film!!
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