Oh, gosh - I agree it's hard not to watch, but for all the wrong reasons. I feel like I'm watching a combination of a trashy reality and child-abuse fest. I honestly don't understand why the make-up, fake eyelashes, fake teeth and other trappings have escalated so much in recent years. Or maybe it was that way for a long while, but we weren't exposed to it.
In the long run, the show probably does more harm than good - parents (mostly moms) who are publicity hungry for their little kids think the TV show portrays them in a positive way. So sad.