Clever Milk

Clever Milk


Babies fed on breast milk are brighter according to studies. However many mothers are not always able to provide their young ones with the desired milk. New born babies fed completely on breast milk were of higher IQ compared to babies fed for only for a few months according to a survey. This is because breast milk contains nutrients that are beneficial for the development of the infant's brain. The composition of human breast milk are; protein, fat, carbohydrates and minerals. Additionally, large percentage of milk is composed of carbohydrates in the form of lactose, amino acids and nucleotides. It provides digestive enzymes, vitamins, antibodies and hormones to the infant. One of the main ingredients overlooked is the omega3 fatty acids. Omega3 is one of the main four known "essential nutrients" along with amino acids, minerals, vitamins, essential fatty acids.

Clever Milk

Clever Milk both in full and semi skimmed formats with added omega-3 fish oils
Clever Milk both in full and semi skimmed formats with added omega-3 fish oils

Sources of Omega-3

Sources of Omega-3 include oily fish such as Salmon, mackerel, tuna, trout, herring, anchovies, and sardines. It is usually found in hazelnuts, avocados, almonds, Anchovies and algae.

It is now known that lack of long chain Polyunsaturated Essential Fatty Acid can cause a plethora of diseases of the brain such as Parkinson's disease, schizophrenia, depression, Alzheimer's disease, and dementia. It is essential component of the brain and helpful for the development of the brain. It is now known that Omega3 is an essential fatty acid that the body needs to function properly.

St Ivel's Advance "Clever Milk"
St Ivel's Advance "Clever Milk"

Clever milk

St Ivel's Advance some time back introduced Clever Milk both in full and semi skimmed formats with added omega-3 fish oils. But is it really clever. The prices of clever milk in major superstores are slightly more (40 pence) than normal milk. Are they actually misleading claims about serving to develop children's intelligence just by drinking the miracle milk? Even Lord Winston, Britain celebrity scientist advertised for it, then it must be OK to drink to clever milk. However many experts tell us that super foods or clever foods are not worth the extra money.

According to the food standards agency there is no recommendation on the recommended daily allowance (RDI) of omega3 but the Scientific Advisory Committee along with other health professionals indicate a 1000mg (1gram) of omega3 a day however this is not a standardized agreement. Using this non agreed consensus, St. Ivel indicates that 100ml of its clever milk provide 0.045g of omega-3 hence one have to drink more than 2000ml (2 Litres) of its milk to obtain the 1000g of the recommended daily allowance. Most cannot drink a whooping 2 litres of milk a day unless they happen to be a calf.

Normal milk and Omega-3 laden Clever milk side by side in the supermarket
Normal milk and Omega-3 laden Clever milk side by side in the supermarket
Is milk over priced?
Is milk over priced?

Final comments

But instead of being an alarmist, its definitely cleaver to drink this "clever milk" as it provides milk that looks and tastes like milk with just few pennies over the normal milk, especially for those fussy kids. Remember milk is artificially overpriced anyway. However, according to the Economics of Milk, it is suggested that price have risen due to, increased farming costs, labour costs, service costs, increase in feeds and so forth. Who knows? May be its artificially overpriced.

Clever milk is a novel concept. It's taken the health food industry by surprise and new ideas are being thrown in the ring to woo customers. Other stores and companies have started to copy this. For example, M&S have introduced omega-3 laden milk; new products are popping up in the market with omega-3 in it such as omega-3 eggs, yogurts, bread, etc.

Although it would be a good idea to take in oily fish two times a week, many of us don't like it. Hence clever milk is a good option not only for those choosy kids but those of us that don't like eating fish.

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Comments 2 comments

Mark Knowles profile image

Mark Knowles 9 years ago

Interesting stuff, thanks - I'd never even heard of this. What's it taste like?

Rudra profile image

Rudra 9 years ago Author

It really tastes like ordinary milk. But goes off more quickly.

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