In the Know: What Convenience Store Products are the Most Popular
The corner store that carries just the basics-bread, milk, tissue, candy and perhaps eggs or juice has evolved and expanded over the years. Today, the corner store has become the convenience store and provides much more than the basics plus gasoline. In fact, it has been said that no longer do we have convenience stores where one gets gasoline and perhaps a couple of household staples, but rather it is a place to pick up all sundry of household items and maybe get a tankful of gasoline while you’re there.
Most certainly, the convenience store has changed, and for the consumer that has only emphasized how convenient the stores can be! In recognition of the many items now available to purchase at convenience stores marketing agency’s started tracking what types of items are the most popular purchases. And no surprise, it was food items –not gas-that topped the charts. So what are the hottest food item purchases at today’s convenience stores? Here is what the sales records from convenience stores across the country have shown:
- Beer sales – Nearly 80% of convenience stores sell beer, accounting for more than 30% of all beer purchased in the United States.
- Ready to eat food items – 79% of all purchases in convenience stores are prepared food products such as basic sandwiches like chicken salad or ham and cheese to more exotic veggie-only sandwiched with quality cheese, salads, flatbreads, parfaits and even fruit and veggie cups.
- Candy - This is still a favorite convenience store purchase. In fact, economists acknowledge that candy is considered a small and affordable indulgence that thrives in convenience stores in a down economy. In addition, most consumers state they are more likely to eat dessert when they want to treat or reward themselves (78%) or are feeling happy (60%). Also of interest, is that in regards to “ready to eat” dessert purchases, 44% prefer full service desserts while 29% are more likely to share the dessert items purchased.
- Coffee sales – More than 3 out of 4 adult Americans say that they drink coffee daily or regularly, with convenience stores being the place they often make the purchase. (Hmmm...Maybe the convenience stores are providing more “go juice” than recognized; it’s just in caffeine form rather than in gasoline!)
No more is the quiet corner gas station a place that happens to sell food; today it is a food retailer that happens to sell gasoline. So the next time you are wondering, ”What’s for dinner?” but don’t want to hit the closes fast food locale, consider a stroll through your nearest convenience store. You might be pleasantly surprised at the many options you will find!
Many websites provide additional information on the topic of convenience store products. One such site worth visiting is http://www.daveswarehouse.com/
Janet Slagell independently authors articles for WebDrafter.com, Inc. for search engine marketing. The views and opinions expressed in this article are those solely of the author, and not of any other person, company or organization. No guarantee or warranty, express or implied, is made regarding the accuracy, fitness, or use of the content herein.
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