Lavazza Coffee Court Claims Settled by Annie Leibovitz

Lavazza Coffee hired world renowned celebrity photographer to create their 2009 calendar. Drawn to the homeland of fine coffee (Italy, naturally), Annie Leibovitz sent a studio minion to scout out possible Roman and Venetian locations (because she didn't have time, naturally). But, lo and behold, the calendar features more than just photographs by Leibovitz.

Photo of questionable authorship from Leibovitz's Lavazza Calendar 2009
Photo of questionable authorship from Leibovitz's Lavazza Calendar 2009
Popular Italian coffee from Lavazza Cafe
Popular Italian coffee from Lavazza Cafe

Paolo Pizzetti, a mid-level Italian photographer from Tuscany, claimed after seeing the calendar that not all photographs were actually authored by Leibovitz. How did he make that call? Besides hard evidence or gut-feeling, Pizzetti penned a complaint which stated that he recognized specific details, "The same wet weather conditions, cloud formation, same bird in the upper left portion of the photograph." Though apparently this might not have been enough to warrant a winning case for Pizzetti in court, Leibovitz settled this quietly, in her own way. A relatively small payment of $350,000 dollars later and the rabble rouser is pacified. Now, Pizzetti changes his tune to acclaim the greatness of Leibovitz's photography skills. But who in the first place needed to hear what we already know? Genius, talent and skill have nothing to do with being a shady businesswoman and dealmaker.

Renowned photographer Annie Leibovitz in her studio
Renowned photographer Annie Leibovitz in her studio
Authentic espresso shot
Authentic espresso shot

But beyond the world of Lavazza, Keurig coffee makers are also delving into the world of high quality Italian coffees. Once a upon a time, Italian coffees could only be procured in the streets of Rome. But since the revolution of coffeehouses, Italian espresso has dispersed far and wide, and a delicious, rich cup of espresso can now be found everywhere around the world. Most recently, the second revolution in Italian coffee has come around: efficient home brewers now deliver the taste of Italian coffees in your own home. With the touch of a button, Keurig brewers deliver delicious Italian coffees. For that hard-to-find authentic taste, sample some extra bold Keurig K-Cups like Extra Bold Espresso Blend K-Cups, Extra Bold Double Black Diamond K-Cups, and Extra Bold Dark Magic K-Cups.

Yay or Nay for Annie

Did Leibovitz wrongly steal those photos?

  • Yes!
  • No!
  • Undecided.
See results without voting

Keurig Coffee as an Alternative

When you can't get coffee directly from Italy, would a Keurig espresso suffice?

  • Yes!
  • No!
  • Undecided.
See results without voting

More by this Author


Thoughts on the Lavazza Scandal

No comments yet.

    Sign in or sign up and post using a HubPages Network account.

    0 of 8192 characters used
    Post Comment

    No HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites.


    Click to Rate This Article
    working