One Million Pop-Tarts Contest - What is it?

Win 1,000,000 Pop-Tarts

This contest by Pop-Tarts is a way to promote a contest and give pop tarts not only to contest winners but to people the contest winners want to help. This contest stands out from others because when you enter the contest, you choose the amount of Pop-Tarts you would like to win and what you would do with them.

Winners are not chosen by Kellogg's but by voters who judge the entry for the 1,000 and 100,000 Pop-Tarts prize and Kellogg's Pop-Tarts company picks the five finalists for the 1,000,000 Pop-Tart Grand prize and the public gets to vote on the final winner who gets a NYC trip and other great prizes. Other prizes are available to get weekly and monthly like T-shirts and flip cameras in the contest so there are multiple chances to win weekly.

This contest is through Facebook and you can enter through 12/4/2010. You have to add the Facebook Kellog's page to link to your account like other Facebook fan pages.

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Building Brand Equity With Facebook

Companies are increasingly using Facebook and social media to promote their business and build credibility behind a brand. Do these contests sell more products? Maybe.. but the real benefit of business is to engage customers and interact with them in alternative ways than they have in the past. These Facebook contests like the Million Pop-Tart contest are engaging people around a brand and building a brand relationship.

Do you like brands on your Facebook page? Do you add company websites to your Facebook profile? Many users add companies they are fans of and this advertising and brand awareness is at little to no cost. All a company has to do is host a Facebook page and maintain it contents. The manpower behind Facebook promotions has much smaller expenses than advertising a commercial on TV.

Facebook has become the prime social media outlet for corporate and small business promotions and to maintain a community around their business and brand. Do you have a business without a Facebook page? Consumers often need incentives to interact with the fan page of a business. Offering exclusive coupons and contests for fans will encourage them to return to your Facebook Fan Page and build upon your brand relationship with them.

Kellogg's Pop-Tarts already has over two million fans on Facebook. A commercial for the one million Pop Tart Pay it Forward contest ran during the MTV VMAs this year and it drives traffic to the site and to Facebook as part of the promotion.

PopTarts strengthens the brand with a store in Times Square

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Comments 9 comments

jesse 4 years ago

i love pop tarts. what! yyyyyyyyyyaaaaaaaaaaaaammmmmmmmmmm $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$


madison 5 years ago

i think this is good to help people win money if they dont have money and for me to help put people and make a good amont of money for them and they could get something speshle


Bartapp 5 years ago

This was a great contest and my daughter shelby won a 1000 pop tarts to give to local shelter for the homeless in philadelphia right at a time that they could realty used the help as the need is great in these bad times


Ellen_C profile image

Ellen_C 5 years ago Author

The contest ended and winners can be viewed on the facebook fan page for the contest.


josiah 5 years ago

i would like to know how to enter this contest because i am going to swaziland south africa and the children there would be over joyed to have pop tarts. I am going with my church next summer and it would help tremendously to give to the orphans and childeren who's lives has been devosated by aids. Swaziland has the highest rate of deaths caused by aids in the world.


candt 6 years ago

i love pop tarts but it depends what kind it is so good look Ema and Naysha I am sure you are all preety


naysha 6 years ago

thank you who ever made this contest so who ever wins they could give it to the home less or even give to the needy ps:i am peace full.


ema 6 years ago

i love poptarts and to win would mean so much


Amy kelly 6 years ago

I think this is an wonderful contest, it could help out hundreds of people. It would finally be a ummy treat to feed hungry people!!!!

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