Snack Food Treat in Lebanon, Pennsylvania: Shueys Pretzels

The Good Old-Fashioned Way to Make a Pretzel

Using a peel to put pretzels into the brick oven at Shuey's Pretzels, Lebanon, PA.
Using a peel to put pretzels into the brick oven at Shuey's Pretzels, Lebanon, PA. | Source

Pretzel

A single beautiful hard beer pretzel from Shuey's in Lebanon, PA.
A single beautiful hard beer pretzel from Shuey's in Lebanon, PA. | Source

Handmade, Brick-Oven Cooked Pretzels 4 Days a Week

Shuey's is a very traditional pretzel bakery that makes only three kinds of pretzels. Its hard pretzels are either "beer" pretzels or the slightly larger "large" pretzels. These are available all four days of the week when the store is open. Saturday is the very special soft pretzel baking day. Customers line up outside the door to buy these still warm from the oven.

Shueys opens at 9 A.M. Wednesday through Saturday. Closing time is neither stated on the door sign nor guaranteed to stay consistent. Whenever they sell out for the day, they close.

Word of Mouth is Shuey's Only Publicity

An out-of-town realtor remarked in wonder, "I hear that Lebanon has a pretzel shop where people line up before it opens to buy their pretzels." She did not know the name of the establishment or its location. Yes, it takes a little work to find this shop, because it simply does not advertise itself. Shuey's is very successful and in no danger of closing due to the best marketing of all: word of mouth by satisfied (delighted is a more accurate term) customers.

Shuey's Pretzels does not have:

a website,

billboards,

print, radio, or television ads, or

a sign in the front yard of its building.

Shuey's Pretzels does have:

a listed phone number and

its name above the front door.


Location of Shuey's

Shuey's sits in a mixed residential and light commercial neighborhood at the corner of East Lehman Street and North Seventh Avenue. (Do not look for it at the intersection with Seventh St. in Lebanon.) A Turkey Hill convenience store and gas station borders it to the east. Shuey's has no parking lot, just on-street parking. The bakery looks like a very plain house. It is cinder block which is very gray-looking when it is cloudy and has a touch of pink when there is sun.

702 East Lehman Street

Lebanon, PA 17046


(717) 272-8332

Shuey's Pretzels, Lebanon, PA

A marker702 East Lehman Street, Lebanon, PA 17046 -
702 East Lehman Street, Lebanon, PA 17046, USA
[get directions]

If you do not know where to look, you can zip right past the unassuming exterior of Shuey's.

The Exterior of Shuey's Pretzels

The front of Shuey's Pretzels.
The front of Shuey's Pretzels. | Source
The grounds in front of Shuey's.  There is no fancy, professionally lettered sign to clue people that this is the place.
The grounds in front of Shuey's. There is no fancy, professionally lettered sign to clue people that this is the place. | Source
A view of the side on Seventh Avenue.
A view of the side on Seventh Avenue. | Source
Another view of the Seventh Avenue side of Shuey's.
Another view of the Seventh Avenue side of Shuey's. | Source

Mennonite

The dress style of the women working at Shuey's strongly suggests that they practice the Mennonite faith. As is very common with many of the Mennonite females in Lebanon County, the women wear long skirts which extend to mid-calf or a smidgen lower. Plain, dark socks and sneakers complete the leg and foot covering. Their tops are modest crew-neckline styles with sleeves. They have long hair gathered into a bun at the top back of their head. The only item of dress missing is a lace prayer cap. Still, I believe that they are Mennonite.

Mennonite men of Lebanon County wear more "conventional" clothing, yet on the conservative side. For example, many of the farmers wear straight-leg blue jeans with a short-sleeved button-down plaid shirt. Suspenders and a straw hat often complete their costume. The male bakers of Shuey's wore aprons and food handler paper caps, but otherwise could be Mennonite.

There are no tattoos, piercings or body art to be seen.

The fact that the bakery is closed on Sunday could indicate that the owners adhere to a faith which sets aside that day of the week as a non-work day. On the other hand, many of the local independent businesses of Lebanon County close on Sunday, so Shuey's might be following local custom.


Modestly Dressed Employees

Note the dress of the woman at the far left in the photo.
Note the dress of the woman at the far left in the photo. | Source
Again, observe the dress of another woman at the left of the picture.
Again, observe the dress of another woman at the left of the picture. | Source

Shuey's Closes Each Day when all pretzels are sold

Is this brilliantly wonderful or what? Obviously, the owners are not in danger of following the Peter Principle of business. (The Peter Principle states that a business will continue to expand its operations until it becomes incompetent at performing at its original level of quality.) There seems to be no need to expand here. Shuey's makes good pretzels. It sells them. When the stock is gone, the doors close. End of story. I think it is magnificently civilized.

The Hours for Shuey's Pretzels

A unique sign for store hours.  Note that there are no closing times.
A unique sign for store hours. Note that there are no closing times. | Source

Prices

As one can see from the hand-prepared sign, pretzels come in pre-packed one-pound bags. One pound is not an amount sufficient for serving at a party, but that little bag delivers some of the freshest crunch you will ever taste.

$3.05 for One Pound

Plain and simple prices.
Plain and simple prices. | Source
This is a one-pound bag of beer style hard pretzels from Shuey's MINUS one pretzel.  (Well, of course I had to eat just one right away, didn't I?)
This is a one-pound bag of beer style hard pretzels from Shuey's MINUS one pretzel. (Well, of course I had to eat just one right away, didn't I?) | Source

The Christmas Season at Shuey's

During the Christmas shopping season, customers line up well before 9 A.M. to purchase pretzel tins for gifts and to order pretzels to be shipped. The doors often close by shortly after nine. The local advice is don't even try to buy Shuey's pretzels in December unless you can go early for the line.

Tins Line the Wall of the Bakery Room

Pretzel tins.
Pretzel tins. | Source

Wonderful Old-Fashioned Shop

There is a Pennsylvania Dutch expression which goes, "If it aint broke, don't fix it." Although much of the American culture seems to revel in tearing down or discarding the "old" in favor of getting the very newest and latest version of anything (computers, buildings, cars, equipment, etc...), Shuey's holds the more European value of maintaining and repairing.

Look at the photo of the cash register in Shuey's pretzels. It is a TREASURE! It is fully functional and does the job.

The Front Shop Area

A glass and wood candy case sits next to the cash register.
A glass and wood candy case sits next to the cash register. | Source
An old-fashioned wooden cash register which is in use at Shuey's Pretzels, Lebanon, PA.
An old-fashioned wooden cash register which is in use at Shuey's Pretzels, Lebanon, PA. | Source

Travel Destination in Lebanon, PA

If you find yourself in Lebanon, PA on a Wednesday through Saturday morning with a few free minutes, I strongly encourage you to experience the wonder of Shuey's Pretzel shop. I think you will be pleased.

Photos and text copyright 2013 Maren Morgan. Much thanks goes to Shuey's for permitting me to go into the back room.

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Comments 8 comments

cre8ivOne profile image

cre8ivOne 3 years ago from Midwest, USA

Some mom and pop shops are the BEST! Who doesn't love a warm, soft pretzel?!


The Dirt Farmer profile image

The Dirt Farmer 3 years ago from Maryland

Maren, next time we're in PA we'll have to stop by Shuey's! Am sharing this. Great job!


Maren Morgan M-T profile image

Maren Morgan M-T 3 years ago from Pennsylvania Author

cre8ivOne, yes - a good mom and pop shop is GREAT! In the case of a food shop, you can almost taste the love in their products.


Maren Morgan M-T profile image

Maren Morgan M-T 3 years ago from Pennsylvania Author

Sorry all - I now have the cash register photos included.


Maren Morgan M-T profile image

Maren Morgan M-T 3 years ago from Pennsylvania Author

Jill, the next trime you are in central PA you had better let me know in advance so that I can MEET you! :-D


GusTheRedneck profile image

GusTheRedneck 3 years ago from USA

Howdy Maren (Maren Morgan M-T) -

Sure did enjoy this article. Bet you gained 5 pounds getting the pix and the info to put the hub together, too. At least I would have gained that much just from chomping up on tons of soft Pennsylvania Dutch pretzels. Love 'em. Yes I do.

Gus :-)))


Maren Morgan M-T profile image

Maren Morgan M-T 3 years ago from Pennsylvania Author

Nice to meet you, Gus. Keep your eyes peeled for more food articles from me. And I look forward to trying some of your redneck microwave recipes!


The Dirt Farmer profile image

The Dirt Farmer 3 years ago from Maryland

That's sounds fun, Maren. We could do lunch!

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