Vietnam Raises The Bar In Coffee Growing Production

Sustainable Coffee Production Facts

Lately, I have been doing some research about coffee. I thought sharing these facts might interest the community.

  • The environmentally friendly mode of coffee growing under the canopy of shade trees has been replaced in parts of the world by sun-growing of newer varieties.
  • Production of the sun-grown varieties, similar to clear-cutting the rain-forests for cattle, depletes the soil and does not provide a living environment for birds and other animals, especially during harsh seasonal climates.
  • The finest coffee beans need the many layers of forest trees to retain the highest quality nutrients and flavor over time.
  • Due to the clear cutting and planting of sun-grown plants, we have lost between 94 and 97 birds species, plus, numerous other forest plants and animal species.
  • In all of life, a loss of biodiversity means susceptibility to disease and potential destruction or extinction from one predator or virus.
  • Nature's rich coffee plantation could be harbingers for bird-watchers and other nature lovers to support the shade tree plantations.
  • Coffee is the second largest world commodity after petroleum.
  • We must create better sustainable practices in countries that replace natural ecosystems with sun-grown coffee plants.
  • Coffee beans mainly cultivated in Latin America, Southeast Asia, and Africa, can now be found in 70 countries to fill the need for increased demand.
  • Vietnam has become the world’s second-largest coffee producer after Brazil, that produces approximately 1/3 of the world's total coffee production.
  • 'Green Unroasted' coffee is one of the most traded agricultural commodities in the world.
  • Kraft, Nestlé, Procter & Gamble, and Sara Lee, the "Big 4" roaster companies purchase about half of all the global annual production of coffee.
  • Recent production of lesser quality Robusta varieties from Vietnam, now blended with the higher quality Arabica bring down the costs to the Big Four providers of coffee.
  • New technology enables roasters to neutralize robusta's harsh and unpleasant taste.
  • Coffee, which contains caffeine, acts as a stimulant and can be addictive.
  • Coffee consumption is on the rise, especially in China.

TradeSoft Basics

Chocolate Covered Beans

Yum. Certified Kosher. A super dessert.
Yum. Certified Kosher. A super dessert.

Candy Sweets | Chocolate Covered Coffee Beans

When I was a little girl, my dad would surprise us with a special rare treat, chocolate covered coffee beans. The strong taste was pleasant and bitter-sweet all at once. He said this was mostly an adult sweet and not for kids. He used to travel around the world and bring home something as a memento of his trips. Once, I received a stuffed little camel all decked out in a blue felt saddle and crocheted reigns. These items sat on my desk for many years.

What kind of coffee are you drinking?
What kind of coffee are you drinking?

A case in Point Regarding the agricultural practices of coffee growing and awareness of sustainable planting practices

Vietnam to cut coffee area but keep output stable by 2020

Vietnam will start a trend in reducing the acreage use while increasing output of coffee beans.

The difficulty for the country to move in this direction comes from the top dollar and value of coffee beans in the marketplace. Farmers still want to cut forests in order to plant coffee bushes and make a living.

With future's production predicted to increase, the world will watch for progress in sustainable coffee production.


Vietnam’s coffee prices jumped 56 per cent last year from 2009 and have advanced nearly 30 per cent more this year, tracking gains on London robusta futures markers that reach their peak for more than a decade in March.

Vietnam’s new 2011/2012 coffee crop, forecast to produce 22 million bags, up 10 per cent from the current crop, grows the Robusta variety of lower quality Arabica beans.

Coffee on the Mekong at Cantho, Vietnam

Did you know that the US drinks the most coffee?

The coffee industry currently exceeds $70 billion annually, with over 400 billion cups consumed each year.

Do You Know Where Your Coffee Originates?

I research the coffee I chose to purchase. . .

See results without voting

In Comparison Puerto Rico Faces Drop In Production

An estimated 35 percent of the crop is lost every year because there is no one to pick it, leading to millions of dollars in lost revenue, he said. Source

Coffee Can Be Like Wine

Coffee may be a habit on the rise with benefits. Even France finds increase in gourmet roast.

Another Way to Get That Coffee Flavor

Candy coffee beans provide a way to take that coffee with you and they won't get stale the same way a cup of coffee will sitting around all day. What a delightful way to greet your guests or get a pick me up during the day. Many of these beans originate from Costa Rico and you also get that zip from the chocolate covering.

They also blend and roast coffee to provide the rich flavor of chocolate. You've heard of ice-cream with the cookie or brownie bits blended in, now you can get that same great flavor straight from your coffee cup. They say the house smells like you've just baked brownies.

Sweet Treat

Another sweet treat served commonly in Vietnam is iced coffee. The video demonstrates the production of a cup using a neat individual coffee filter and evaporated milk. Particularly refreshing on a hot summer's day, iced coffee makes a sweet treat. It looks quite rich. I might add more water, milk, or even better a scoop of vanilla or coffee ice-cream.

Comments 19 comments

Georgiakevin profile image

Georgiakevin 5 years ago from Central Georgia

I very much enjoyed this post. We have a great little roaster in Americus Georgia where I have learned that quality coffee does in indeed make a difference. With cheaper coffees I cannot drink them past noon. With quality coffees I can continue to drink them through out the day and evening. Great post!

Twilight Lawns profile image

Twilight Lawns 5 years ago from Norbury-sur-Mer, Surrey, England. U.K.

Good hub, again, Debby. Second largest after Oil err petrol?


Marked up and useful.

What about Kopi Luwak? Have you heard of that?

Debby Bruck profile image

Debby Bruck 5 years ago Author

Hello Kevin and Twilight ~ The facts we learn online. Aren't we all information junkies? That's fascinating news, Kevin, about the ability to drink quality coffee throughout the day. It must be the components of the beans and the fact that 'mixed' and manipulated cheaper brands must have chemicals and other ingredients that cause side effects. That's only an educated guess. Thanks for rating up everyone!

Oh, yes, Twilight. My husband is a connoisseur and has purchased this brand. We think it has a chocolate flavor, but you know it is doo-doo. So, what do you expect?

juneaukid profile image

juneaukid 5 years ago from Denver, Colorado

Very interesting and informative. Glad to hear of this to help Vietnam's econmy.

Debby Bruck profile image

Debby Bruck 5 years ago Author

Hi Richard ~ I do not know how the conditions and treatment of plantation workers. It does appear to be a booming business as the demand for coffee increases around the world. Who earns the income and how does it help their country? Those are two other questions.

Twilight Lawns profile image

Twilight Lawns 5 years ago from Norbury-sur-Mer, Surrey, England. U.K.

Actually, Debbie, I wrote about it in a very tongue in cheek and irreverent story, but if I were to publish it on HP, I think I would be banned or have stones thrown through my windows, so it will have to be your secret and mine.


Debby Bruck profile image

Debby Bruck 5 years ago Author

Ian ~ I'm glad it will be our little secret. Kind of like the coka cola formulation of ingredients, which have recently been posted online and an entire NPR show devoted to this particular brand. Blessings, Debby

Wesman Todd Shaw profile image

Wesman Todd Shaw 5 years ago from Kaufman, Texas

When Monsanto starts making genetically modified coffee beans, I'm out. I'll no longer buy or drink it. Till then, I love the stuff, but probably not so well as you apparently do!

Debby Bruck profile image

Debby Bruck 5 years ago Author

Hello dear Todd ~ I'm with you 100%. Surely we will be able to find organically grown coffee with the dispersion of coffee in so many countries around the world. We can't let Monsanto monopolize the entire plant sources of all foods. Please take a look at the Health Freedom and NO-GMO petitions. I've written about these issues. Blessings, Debby

Hello, hello, profile image

Hello, hello, 5 years ago from London, UK

Oh, enjoyed this hub. Lots of informations and I love coffee.

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Derdriu 5 years ago

Debby, What a fascinating, intelligent, reasonable look at coffee producers and consumers! In particular, I love the trip down memory lane with candy coffee beans. It's always so thoughtful of you to offer a poll/survey component to your hubs in which readers can feel involved in the learning and processing of information.

Thank you for caring and sharing, voted up + all,


Debby Bruck profile image

Debby Bruck 5 years ago Author

Whoo-Whoo - Derdriu - Does that rhyme? Thanks for dipping your biscuit or biscotti into my coffee mug hub. I don't ALWAYS have a poll/survey, sometimes I forget, sometimes I just don't for who knows what reason? Blessings this day, Debby

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Derdriu 5 years ago

Debby, Yes, that counts as a rhyme since Derdriu is pronounced der-dree-oo!


Debby Bruck profile image

Debby Bruck 5 years ago Author


I think we shall make a popular song out of this.

I can hear the chorus singing now.


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Derdriu 5 years ago

Debby, Sounds like a grammy-winner to me!

Respectfully, and with many thanks for immortalizing my name with your first grammy win, Derdriu

Debby Bruck profile image

Debby Bruck 5 years ago Author

Derdriu ~ Do you play piano, guitar or compose music? We can collaborate on this one. I don't get all the credit, it's your name inspired. Deb

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Derdriu 5 years ago

Debby, The only contribution you'd want from me to a grammy wannabe is the inspirational name, trust me on this!


Debby Bruck profile image

Debby Bruck 5 years ago Author

Okay. I will. I'm laughing here now.

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Derdriu 5 years ago

Debby, If by any chance I come up with anything, I'll let you know. Perhaps it would work if I looked at it as a series of haiku...? But don't hold your breath! There's much more of a chance of your taking my name and running with it, as you did with glasses into sightlessness through your first-time-ever diamante poem.


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