Absolutely. My family should be studied because we consume it daily. Even my 14 month old eats a bit of it and loves it. I have no documentation, unless you would look at our grocery bill. My sister who lives with us has the real addiction. She gets enraged if she must go a day without her Jif pb. Oh, and that's the other thing, it has to be Jif or she freaks. My husband loves to make her mad and he will go out and buy a giant economy tub of another brand of pb. So she is then stuck for a few weeks with less-than-perfect sandwiches. I usually run out and buy her a jar of Jif later. That's me, just keepin' the peace over peanut butter.