I have been sorting by highest CPC on Adwords and using that as an important keyword in my hubs. Is this a good idea?
It might be a good strategy, however, along with CTR it’s not really telling you a great deal about what happens once someone arrives at your landing page. IMO it’s the highest converting keyphrases you should really target. CPC also takes into account quality score so you could be seeing a CPC that’s much higher (or lower) than someone else.
Keep in mind that many of the keywords with the highest payout also have the most competition, making it difficult to rank decently in the search engines. I look for keywords that have a decent CPC but competition that I'm pretty sure I can beat in the rankings.
You should check out Misha's hub on this subject. He says he targets low CPC keywords but then works on getting LOTS of traffic. Because everyone is trying for the high CPC, no one is trying for the low CPC words.
Thank you for this reference to a helpful hub. I still don't get the CPC and CTR stuff. So I'm going to read about it (again) now. Mahalo.
by Jonathan Wylie 10 years ago
What are your strategies for finding good keywords for articles, and what factors do you associate with a good keyword or keyword phrase?
by Becki Rizzuti 14 years ago
Okay, maybe I'm being a bit dim here.I know what it *means* to do keyword research. I understand the basics of it. I know how important keywords are, and I know how to use them effectively in a white hat manner.However, I'm not having success, so I think I'm approaching the situation wrong. What...
by Pamela Kinnaird W 13 years ago
I have two more questions. I've been on the Adword page a few times (thanks to two or three of you and your information) but when I bookmark it, the next time it's just the sign in page and it's for the advertisers to sign in to. How do I get there every time without being...
by Jeff 9 years ago
I have tried to look up and read articles posted from other Hubpages authors on AdWords. All of them seem to involve instruction on how to use the tool itself, but I cannot find one that can explain to me how I get into it. When I sign in and create an account it wants me to create an...
by arizonataylor 13 years ago
I'm new to adwords, so I have some questions. I thought page ranking 1 was the highest. What is a page ranking of 0? Is it worth using that as a keyword to drive traffic? What exactly does 1.3 or 1.4 mean? Thanks
by Reginald Chan 13 years ago
Here goes, when you look at at words, do you look for (when finding for good keyword):1. The most competition or the least?2. Most number of search or the least?I think I am getting a little mixed up here. Hope can get it clear Thanks!
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