New Adwords Interface

1. 78

   frogdroppingposted 13 years ago

   So, as I'm forced to use it, I have been.
   
   The good news is that alterations wise - it just looks more collected. Professional. Nothing obvious software-wise stands out. I'm no techno-geek, that's just my opinion.
   
   The bad? I did a shed load of keyword research recently, using the old interface. I'm know what I'm doing. I recorded useful data. With the new one, the search volumes differ, mostly by a big margin - for the negative, using the same input.
   
   Who's using it? I'd have thought everyone as the old one is done. Thoughts? Opinions?
   
   I will get used to it but the keywords I'd previously identified now appear abysmal.

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      Ultimate Hubberposted 13 years agoin reply to this

      I also noticed it today as the older version will redirect to the newer one.
      I noticed that the new version shows less amount of searches and also the average bid was reduced for some keywords. I wonder why!

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2. 0

   EmpressFelicityposted 13 years ago

   I'm using it.  It's OK once you get used to it, but a bit clunky.  The thing that really annoys me is that you have to sign up for Adwords in order to see the CPC values (unless I'm missing something, which is always possible).  Luckily I had a £75 Adwords voucher and a website that needs publicising so I'm all set, at least until the £75 runs out!

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   1. 78

      frogdroppingposted 13 years agoin reply to this

      Ahhh - as I don't usually bother with the CPC (as in the past it's proved less than reliable) I hadn't noticed that. Hmmmmm ... not an altruistic change then

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   2. 68

      rmrposted 13 years agoin reply to this

      I don't have an adwords account, but I can see the cpc column. What I haven't come across is the option to download the keywords to an Excel file.

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      1. 0

         EmpressFelicityposted 13 years agoin reply to this

         You can always try doing screenshots, and copying & pasting them into Word.

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3. 66

   darksideposted 13 years ago

   Like most people, I much preferred the old version. I did try this new one when it first came out and wasn't impressed. Not I guess I'll just have to persevere.
   
   Is there a way to change the default $? Mine used to show AU and I could easily change it to US. Now it's defaulted on UK and I'm yet to discover how to change it.

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   1. 84

      Lily Roseposted 13 years agoin reply to this

      Me, too!  I tried the new one and didn't like it at all, so I've been sticking with the previous interface until, low and behold, today it was gone forever. 
      
      I had a lot of keyword research to do today and I was not a happy camper!  I'm sure I'll get used to it eventually, but the previous one seemed so much better - why fix what ain't broke?!
      
      I hate change!
      
      Sorry, DS, mine defaults to USD so I can't help you there.
      EDIT:  Darkside, did you try changing the location under the advanced options link (right under the box that you enter your search terms)?

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      1. 66

         darksideposted 13 years agoin reply to this

         I went back and double checked that. It's for getting more localized search results for those locations. I've been ignoring that one on the old version, and turning it off on the new one because Global search volume is more useful for a Publisher (whereas as an Adwords Advertiser that would be invaluable).
         
         But just in case it did alter the $ value I tried it on the US and Australia, and alas, no change.
         
         While I'm there now I'll have a play around with it some more.

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   2. 0

      ryankettposted 13 years agoin reply to this

      Glen, do you have Market Samurai? After the free trial expires you can still access the keyword tool. Thats what I have been using for the past couple of months, and it displays the Adwords cpc (in US Dollars).

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         darksideposted 13 years agoin reply to this

         Please send me a linky.

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4. 78

   frogdroppingposted 13 years ago

   So far as I'm aware, you can alter the currency providing you have an account. I figured I'd stop just relying on the software quite as much as I used to a while ago, when I saw the change coming - though for sure I didn't really think they'd kill the original version off.
   
   For the record - search assist has been very good for me. And requires no real keyword research. Try it. I think it was Misha that first enlightened me as to what it was I was using/doing

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5. 71

   sunforgedposted 13 years ago

   In early August, we announced that the updated Keyword Tool was nearing the end of its beta phase. Today, we wanted to let you know that we’ve fully launched the updated Keyword Tool.
   
   What does that mean for you? It means we’ve combined the best features from two previous keyword tools into one. The previous Keyword Tool and Search-based Keyword Tool are no longer available in AdWords. The updated Keyword Tool is now the only Keyword Tool available in AdWords, so you can now simply call it “The Keyword Tool.”
   
   The Keyword Tool’s benefits include:
   
       * Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.
       * Easy Keyword Refinement: Filter results by word or keyword match type.
       * Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
       * Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.
   
   In addition to these improvements, we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection.
   
   While we recommend using the Keyword Tool while signed in to AdWords, you can also access the tool without signing in. We hope you like the new streamlined version of the tool and we look forward to bringing you more features soon.
   
   Posted by Jason Shafton, Inside AdWords crew
   
   http://www.google.com/newproducts/  (link info changes)

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6. 68

   travelespressoposted 13 years ago

   I've also just discovered that I can't use the old interface.
   
   Are you using Adwords?  I tried to sign in but I think they were asking me to pay and to advertise.  Is that right?

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   1. 68

      travelespressoposted 13 years agoin reply to this

      Anyone - any ideas please.

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