Amazon - The one nut I can't seem to crack...

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   GAbaptistposted 12 years ago

   Over the past few months my SEO has definitely improved, adsense is getting there and the HP Ad revenue is steadily increasing, however my Amazon sales are still in the cellar with no signs of life lately! I have had a sporadic sale here and there over the past few months but nothing even close to consistent.
   
   I think I have read just about everything possible on techniques to increase Amazon revenue but nothing seems to be working. The only thing I have noticed is that I have had higher Amazon views the last 2 months, but no conversions.
   
   I am open to any and all suggestions on ways to get this one area jump started. How long did it take for some of you who are successful with Amazon to start seeing decent results and what factors do you attribute it to?

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      Susana Sposted 12 years agoin reply to this

      My advice would be to make your amazon hubs more visually appealing and also think about using some copywriting techniques. I looked at your metal detectors hub and it has solid info but it isn't attention grabbing.
      
      I would:
      
      Add large images of the products
      Use more subheadings which highlight the benefits/features of the products
      Get straight to the point in the first couple of sentences as to why someone should read your hub (benefits to them)
      
      As for copywriting - my current favourite book is Write to Sell by Andy Maslen. It's easy to read and provides a good basis to help find the right words to engage the customer. Another good one is Web Copy that Sells.
      
      Also try out products in different niches - some items just sell well and others really don't.

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         GAbaptistposted 12 years agoin reply to this

         Thanks Susana for taking the time to check out one of my hubs and offering some constructive criticism and advice. That is great feedback that can only help me improve. I will definitely be tweaking my sales hubs over the coming days!

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            jfay2011posted 12 years agoin reply to this

            I haven't had much luck with Amazon yet.  So far 7 clicks and no money.  I make sure my amazon products are targeted items that relate to the hub too, but still no luck.  Maybe I am just getting browsers and not buyers.

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               IzzyMposted 12 years agoin reply to this

               You said in another thread that most of your viewers are from Facebook. Your buyers come from Google.com, not Facebook.

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                  Cardisaposted 12 years agoin reply to this

                  I have never made an Amazon sale. There was a click once. There have been two Ebay clicks though. YAY!

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         Will Apseposted 12 years agoin reply to this

         I have to disagree about the copy writing. For me, copy writing is a poor substitute for having something interesting to say. I will slip into it if I am desperate but otherwise I will do my best to write a worthwhile article.
         
         I also avoid calls to action. They are unnecessary and irritating.

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      habeeposted 12 years agoin reply to this

      Okay, but back to important matters.
      
      THE DAWGS ARE GOING TO THE DOME!!!!
      
      Have you ever been to the dome? It's awesome!

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         GAbaptistposted 12 years agoin reply to this

         HAHAHA!!! Nope, never been in the dome.  Only been to games at Sanford Stadium. I would love to be there, though!  I hope we play LSU, my wife is from Louisiana and that's always a good time with the in-laws

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            habeeposted 12 years agoin reply to this

            We've been to the dome several times when our high school team was in the playoffs. If you go, stay at the Omni - it's within walking distance.

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   QuestionMasterposted 12 years ago

   Have you written 'Sales hubs' or just 'Information hubs'?
   
   These two hub guides might help you sell more Amazon products:
   
   http://susana-s.hubpages.com/hub/amazon … cts-online
   
   http://wrylilt.hubpages.com/hub/How-to- … azon-Items

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3. 64

   GAbaptistposted 12 years ago

   Thanks for the reply QM. I have read those hubs before, but as usual, there is always new inspiration to be gleaned from reviewing them again. I have been doing many of the things both hubbers have suggested, but i think my major issue may lie in actually motivating the reader to pull the trigger amd make the purchase. I'm just going to have to bare down and write more sales hubs and learn as much as I can about the art of web sales copy.

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   Dale Nelsonposted 12 years ago

   Hi GA,
   
   If I had to share one piece of advice for those aiming at amazon, it would be to solve a need.
   
   eg. How do I get rid of fruit flies.
   
   Hub then sell them fruit fly solution.
   
   Most success I have is this method.
   
   General product reviews are great, but solving needs produce quicker results.
   
   Good luck.

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      GAbaptistposted 12 years agoin reply to this

      Thanks Dale. I see what you are saying and think that is a good strategy. The hard part, at least for me, is isolating these needs that aren't already over saturated. However,  I am going to give this method my best shot.

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      capricornrisingposted 12 years agoin reply to this

      That's what I was going to say. Though I haven't actually tried it yet!

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   LeanManposted 12 years ago

   I write mainly informational hubs and websites and have had very little luck with Amazon also despite a few pages here and their targeting it.. That being said in the last two weeks I have sold more products than in my previous year and a bit! My Amazon seems to have taken off for no real reason that I can see..

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      GAbaptistposted 12 years agoin reply to this

      Hey leanman, maybe it is attributed to yourhubs aging and being seen as an authority.
      
      The big Christmas buying season should also help out. Whatever it is, congrats, and I can only hope mine start seeing a little of the holiday action!

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   LindaSmith1posted 12 years ago

   I am seeing the same problem. I thought maybe it is due to the fact that people know about Amazon now. They can go directly to Amazon and make their purchase. They don't need associates to do so. I get plenty of product clicks, but zero sales.

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7. 61

   LindaSmith1posted 12 years ago

   Susana:  It has been said to use larger Amazon pics rather than capsules. The problem is that you can't enter the HTML code into hub pages. The links to the products are in HTML. So even the photo capsule will not work because it only accepts a URL that is not HTML.

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8. 61

   LindaSmith1posted 12 years ago

   OOPS! I misssed it the first time. I went back to the hubs that were used as examples.  Well, hubbers to save you time, if you are confused like me.
   
   You can copy and save pics from amazon on computer then use the photo capsule which will provide any size from quarter size to a larger one.
   
   Now, use the Amazon capsule, and instead of placing it to the right side of page, place it to the left which puts it above the appropriate content. Now when they click on that, they go to amazon site.

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      QuestionMasterposted 12 years agoin reply to this

      You don't have to save the image to your computer...
      
      Right click on the image and click "copy URL" then in the photo capsule "import photo".

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   LindaSmith1posted 12 years ago

   Question Master: But the Amazon url is always in HTML

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    IzzyMposted 12 years ago

    Selling on Amazon or anywhere else isn't rocket science.
    
    If you want to write a sales hub, you aim it towards people that are ready to buy.
    
    They have their credit card in their hand before they even went on the internet.
    
    Write for these people.
    
    But don't try to sell them 'best Christmas presents'.
    
    Sell them 'best christmas presents for lonely housewives'. presuming of course that you have firstly keyword researched your target market.
    
    Does anyone type those words into Google? Google keyword tool will give you a very good idea.
    
    You want to sell 'party dresses'.
    
    Everyone and his granny has a high quality article about party dresses.
    
    Is it a black party dress? What size is it? What make is it?
    
    You do the research and you may find an untapped niche in the market for 'spring yellow mini dresses for dwarfs by Edith Galoome.'
    
    So you write the hub, and give it that title or use those words in the title, and write about each piece (min 50 words, that's the rule) stick a photo or two in, and I bet you get sales.

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       GAbaptistposted 12 years agoin reply to this

       Thanks for your input, Izzy. I definitely probably need to zero in some more and be more specific than I have been so far. I guess I have been too worried about being too specific to get much traffic, but sounds like I have been wrong about that. You guys have given me some good things to implement and I'll be busy when I get back home from the holiday. Thank you and Happy Thanksgiving!

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