Calling all Keyword and SEO experts

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   LisaKeatingposted 9 years ago

   First off, know that I am not a techie at all. But, I have finally figured out a good strategy for writing titles for Google. Here's my question: If I go back to published hubs and change the titles, does Google look for the new title or the URL? In other words, should I bother with a new title or not?

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      paradigmsearchposted 9 years agoin reply to this

      Absolutely!
      
      I have definitely gotten positive results from Google by my changing the title.

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   Barack Jamesposted 9 years ago

   No big deal as long as you include the keywords you want to rank for in your titles- Google web-crawlers look for keywords in URLs and titles independently; so the catch is to use your keywords

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   janderson99posted 9 years ago

   The title is far more important than the URL. On HP the URL cannot be changed - so just focus on the title.

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   LisaKeatingposted 9 years ago

   Thanks all. As a writer, I want to write clever, interesting titles and subtitles. However, to get traffic, it is all about the keywords. Occasionally you can do both, but it seems rare.

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   spahi992posted 9 years ago

   The title is the most important thing, try to make it as long as possible, adding multiple keywords that are in the same niche. And in the summary don't add the same keywords, change them a bit. Google has started to analyze the titles and summaries more than backlinks. I know a guy who managed to rank #1 on Google (in a very hard to rank niche) by adding a lot of keywords in his tittles and summaries.
   As I said before, make the tittle as long as possible.

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      DrMark1961posted 9 years agoin reply to this

      That is not really a good idea. Stuffing the title full of keywords is not the best way to attain the best page rank.
      I have several pages that are ranked at the top. Most of them are short, only four or five words.

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         Barack Jamesposted 9 years agoin reply to this

         Absolutely; Keyword-density must to be moderated to avoid over stuffing

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   Chinaimportposted 9 years ago

   If you change the title google will index the new title.  Currently google puts lots of weight in keywords in title and description (hub summary in HP).  You can’t change url in HP so do not bother about it.  You should also try to include keywords in the title of the text capsule.  Do not forget to caption all your pictures so that they get a chance to rank higher in Google image search.  Try to keep keyword placement as natural as possible without over stuffing the hub keywords.

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      DrMark1961posted 9 years agoin reply to this

      He makes an excellent point on the hub summary. Even if the title is short, the hub summary can contain other keywords (like pictures, video, etc) so that someone searching for that word, as well as the keyword(s) in your title, is more likely to see your hub.
      Check out the hub summaries written by Writer Fox, Wrylilt, and Relache.They are all very good, and contain those words that are being searched for.

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   LisaKeatingposted 9 years ago

   Who sees the summary besides hubbers and Google?

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      paradigmsearchposted 9 years agoin reply to this

      Everybody.

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         Chinaimportposted 9 years agoin reply to this

         Everybody who uses Google search.  Bing and Yahoo search engine do not use HP summary.

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            Barack Jamesposted 9 years agoin reply to this

            what shows in SERP of Yahoo and Bing if not summary of hubs??

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               Chinaimportposted 9 years agoin reply to this

               Some snippets from your hubpage which may or may not be HP summary.

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   LisaKeatingposted 9 years ago

   I always write my summary as a teaser; almost like an intro. Back to the drawing board.

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      paradigmsearchposted 9 years agoin reply to this

      I thought all your summaries were truly excellent. Made me realize how pathetic many of mine are and that mine need some serious work. Only advice I can think of is to think more about keywords when modifying them.

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         LisaKeatingposted 9 years agoin reply to this

         Thanks! I just revised two of them. I'm going to try to add keywords where I can. I'll be interested to see if this affects traffic.

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            DrMark1961posted 9 years agoin reply to this

            According to one forum thread I read on this issue, you should not use the full 200 characters that HP allows you when writing your summary. Google only sees the first 60 (I think) characters. It might be 100; either way, keep the summary as short as possible but mention the important keywords there.

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               Chinaimportposted 9 years agoin reply to this

               Thanks for pointing this out.  Google sees all but it displays 50 to 60 characters of the title in desktop search (18 px Arial in 512 pixels wide) and about 150 characters for summary (desktop search) and 115 characters for mobile search.
               
               These days people prefer using a mobile over a desktop so I try to be in these limits, but occasionally exceed it, if the situation demands it.

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   LisaKeatingposted 9 years ago

   Thanks for the info.

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10. 69

    hubsyposted 9 years ago

    Wow, I literally didn't know like 90% of this stuff, thanks so much guys!!!! I'm going to be changing all summaries and titles… So helpful

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